mulmul.co
mulmul.comulmul.co receives an EcomScout Rating of C (24/100), ranking #120,226 out of 256,501 Shopify stores we track. This Ethnic Wear Fashion & Apparel store. It offers 2.5K+ products at an average price of $205.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of $205 (range: $22 – $296). Positioned in the premium segment.
Ad spend: Estimated $61/mo in paid search ($732/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 2.5/5 based on 6 reviews. Mixed reviews — potential service or quality concerns.
Best-selling product: Potli Bag (Colour may vary) ($22). Other top sellers include Svasti Pima Off White Kurta Set, Mehar Pima Yellow Kurta Set, Nelli Organza Black Kurta Set.
Ethnic Wear Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Ethnic Wear market generates $1M/month across 44 stores
- •18% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Ethnic Wear stores earn $183K+/month
- •This store outperforms 92% of Ethnic Wear competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Ethnic Wear
Best Selling Products
#1Potli Bag (Colour may vary)
$22
#2Svasti Pima Off White Kurta Set
$245
#3Mehar Pima Yellow Kurta Set
$221
#4Nelli Organza Black Kurta Set
$186
#5Alia Intira Cupro Satin Yellow Kurta Set
$237
#6Coventry Supima Cotton Black Co-ord Set
$186
#7Briti Pima Pink Kurta Set
$296
#8Zivae Cupro Satin Printed Pink Kurta With Farshi Salwar
$292
#9Rosetta Supima Cotton Kurta Set
$160
#10Moira Supima Cotton White Kurta Set
$178
Range: $22 - $296
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$61
Google Ads estimate
Yearly Ad Budget
$732
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| mulmulEasy | 270 | - | - |
| desi clothing store | 222 | - | - |
| shop mulmulEasy | 90 | - | - |
| vvaniEasy | 84 | - | - |
| bridal banarasi sareeEasy | 55 | - | - |
Trustpilot Rating
6 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Analysis
Strengths
- High business quality and trust indicators
- High-quality product catalog
Weaknesses
- Revenue performance needs improvement
- Traffic and growth metrics are below average
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Invest in SEO, content marketing, and social media to drive more traffic
- Encourage customer reviews, respond to feedback, and improve customer service
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →
Loox Photo ReviewsSimilar Stores
View all →Frequently Asked Questions About mulmul.co
Is mulmul.co a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, mulmul.co is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is mulmul.co safe to buy from? Is it a scam?
mulmul.co has a Trustpilot rating of 2.5/5 based on 6 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is C (24/100).
What is mulmul.co's EcomScout rating and what does it mean?
mulmul.co has an EcomScout rating of C (24/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does mulmul.co generate?
mulmul.co receives approximately traffic data not available. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does mulmul.co use?
We detected 10 Shopify apps on mulmul.co, including Pre-Order, Loox Photo Reviews, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Ethnic Wear store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against mulmul.co. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Ethnic Wear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.