Mum & You
mumandyou.comMum & You receives an EcomScout Rating of B+ (50/100), ranking #19,209 out of 481,789 Shopify stores we track. This Baby Care Baby & Kids store attracts 122.7K visits per year with estimated revenue of $5.1K - $11.9K/mo. It offers 42 products at an average price of $24.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 25%.
Product pricing: Average price of $24 (range: $6 – $55). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.7/5 based on 1,939 reviews. Good standing with customers.
Top markets: GB (37%), IN (37%), US (26%).
Best-selling product: Nappies and Wipes Trial Pack. Other top sellers include Face The Day Stick, Nappies and Wipes Bundle, Baby Wipes Bundle.
Baby Care Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Baby Care market generates $0M/month across 32 stores
- •6% are enterprise stores (>$100K/mo) — achievable market
- •78% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Baby Care stores earn $30K+/month
- •This store outperforms 83% of Baby Care competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Baby Care
Best Selling Products
Range: $6 - $55
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$1
Google Ads estimate
Yearly Ad Budget
$12
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| biodegradable wipes uk | 46 | - | - |
Trustpilot Rating
1,939 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent Trustpilot rating and review volume
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →
Loox Photo ReviewsSimilar Stores
View all →Frequently Asked Questions About Mum & You
Is Mum & You a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Mum & You is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.
Is Mum & You safe to buy from? Is it a scam?
Mum & You has a Trustpilot rating of 3.7/5 based on 1,939 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (50/100).
What is Mum & You's EcomScout rating and what does it mean?
Mum & You has an EcomScout rating of B+ (50/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Mum & You generate?
Mum & You receives approximately 122.7K visits per year with estimated monthly revenue of $5.1K - $11.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Mum & You use?
We detected 12 Shopify apps on Mum & You, including Zipify Pages, Shop, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Baby Care store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Mum & You. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Baby Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.