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mumfactory.com

mumfactory.com
35/100
EcomScout

mumfactory.com receives an EcomScout Rating of B (35/100), ranking #35,740 out of 203,378 Shopify stores we track. This Baby Products and Toys Baby & Kids store attracts 1.8K visits per year with estimated revenue of $53 - $124/mo. It offers 17 products at an average price of $79.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$53 - $124/mo
Est. Traffic/mo
152
Products
17
Top Market
US (100%)
Top Channel
N/A

Store Intelligence Summary

Product pricing: Average price of $79 (range: $35 – $189). Mid-range pricing strategy.

0

Top markets: US (100%).

Best-selling product: Mumfactory® play floor mat ($135). Other top sellers include Magnetic Tiles for Kids 100 Pcs, Baby Play Mat - Double Sided, Slime Kit for Kids.

How is the EcomScout Rating calculated? The B grade (35/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Baby Products and Toys Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$0K/mo
Total Stores
1
Avg Revenue
$460/mo
Top 10% Threshold
$460/mo

Competition Breakdown

100%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Baby Products and Toys market generates $0M/month across 1 stores
  • 100% of stores earn less than $10K/month — relatively low barrier to entry
  • This store outperforms 0% of Baby Products and Toys competitors
  • Low average order value ($0) — consider bundling or upsells

Top Apps in Baby Products and Toys

Analyzing...
Bounce Rate
49.2%
Pages/Visit
1.0
0
Avg. Product Price
$79

Range: $35 - $189

Rating Breakdown

Business Quality90/100
Traffic Growth60/100
Revenue Performance28/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Top Countries

🇺🇸United States
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

Frequently Asked Questions About mumfactory.com

Is mumfactory.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, mumfactory.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is mumfactory.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for mumfactory.com. However, our EcomScout rating is B (35/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is mumfactory.com's EcomScout rating and what does it mean?

mumfactory.com has an EcomScout rating of B (35/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does mumfactory.com generate?

mumfactory.com receives approximately 1.8K visits per year with estimated monthly revenue of $53 - $124/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does mumfactory.com use?

We detected 1 Shopify apps on mumfactory.com, including Block.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Baby Products and Toys store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against mumfactory.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Baby Products and Toys store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

mumfactory.com Shopify store analysis • Baby Products and ToysBaby & Kids • Unlikely Dropshipper • Rating: B

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