Back to Stores
Mumsmoss homepage screenshot

Mumsmoss

mumsmoss.com
57/100
EcomScout

Mumsmoss receives an EcomScout Rating of A+ (57/100), ranking #12,535 out of 705,486 Shopify stores we track. This Nutritional Supplements Health & Wellness store attracts 374.3K visits per year with estimated revenue of $22.5K - $45.0K/mo. It offers 11 products at an average price of £23.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$22.5K - $45.0K/mo
Est. Traffic/mo
31.2K
Products
11
Top Market
GB (62%)
Top Channel
social (78%)
Trustpilot
4.2/5 (241)

Store Intelligence Summary

Traffic breakdown: social 78%, organic 14%, paid 5%, direct 3%.

Product pricing: Average price of £23 (range: £8 – £50) — ≈ $30 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 4.2/5 based on 241 reviews. Good standing with customers.

Top markets: GB (62%), US (38%).

Best-selling product: Mums Moss Ginger & Turmeric Sea Moss Gel (£23.33). Other top sellers include Mums Moss Plain Gel 550ml, Mums Moss Spirulina, Black Seed Oil & Moringa, Mums Moss Sea Moss Gel.

How is the EcomScout Rating calculated? The A+ grade (57/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Nutritional Supplements Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$2.9M/mo
Total Stores
1,123
Avg Revenue
$3K/mo
Top 10% Threshold
$43K/mo

Competition Breakdown

30%
44%
17%
4%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Nutritional Supplements market generates $3M/month across 1,123 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • 74% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Nutritional Supplements stores earn $43K+/month
  • This store outperforms 94% of Nutritional Supplements competitors
  • Low average order value ($0) — consider bundling or upsells
  • 51 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
86.8%
Pages/Visit
1.3
Avg. Time on Site
14s
Avg. Product Price
£23

≈ $30 USD

Range: £8 - £50

Rating Breakdown

Traffic Growth80/100
Business Quality80/100
Trustpilot80/100
Revenue Performance44/100
Marketing Efficiency7/100

Traffic Sources

social77.6%
organic13.5%
paid5.4%
direct3.0%
referral0.4%

Trustpilot Rating

4.2

241 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
62.3%
🇺🇸United States
37.7%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

72
$5.99-6%
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

72
$16.99+7%
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

68
$24.99+23%
Explore all trending products

Frequently Asked Questions About Mumsmoss

Is Mumsmoss a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Mumsmoss is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Mumsmoss safe to buy from? Is it a scam?

Mumsmoss has a Trustpilot rating of 4.2/5 based on 241 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A+ (57/100).

What is Mumsmoss's EcomScout rating and what does it mean?

Mumsmoss has an EcomScout rating of A+ (57/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Mumsmoss generate?

Mumsmoss receives approximately 374.3K visits per year with estimated monthly revenue of $22.5K - $45.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Mumsmoss use?

We detected 8 Shopify apps on Mumsmoss, including Shop, Trustpilot, ReCharge Subscriptions and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Nutritional Supplements store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Mumsmoss. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Nutritional Supplements store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Mumsmoss Shopify store analysis • Nutritional SupplementsHealth & Wellness • Unlikely Dropshipper • Rating: A+

Last updated: