Murdock London
murdocklondon.comMurdock London receives an EcomScout Rating of S (63/100), ranking #12,443 out of 1,193,325 Shopify stores we track. This Men's Grooming Beauty & Personal Care store attracts 922.4K visits per year with estimated revenue of $61.2K - $119.1K/mo. It offers 65 products at an average price of £32.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 41%, direct 40%, paid 12%, referral 2%.
Product pricing: Average price of £32 (range: £20 – £99) — ≈ $41 USD. Mid-range pricing strategy.
Ad spend: Estimated $4.4K/mo in paid search ($52.4K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.8/5 based on 27 reviews. Good standing with customers.
Top markets: GB (62%), US (12%), AU (4%).
Best-selling product: Beard Moisturiser (£27). Other top sellers include Sea Salt Hair Styling Spray 150ml, Beard Shampoo, Beard Oil.
Men's Grooming Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Men's Grooming market generates $2M/month across 506 stores
- •11% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Men's Grooming stores earn $107K+/month
- •This store outperforms 96% of Men's Grooming competitors
- •Low average order value ($0) — consider bundling or upsells
- •54 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Men's Grooming
Best Selling Products
≈ $41 USD
Range: £20 - £99
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$4K
Google Ads estimate
Yearly Ad Budget
$52K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| barber | 52K | $2.47 | $258 |
| beard trim near me | 16K | - | - |
| shave | 6K | $8.24 | $7.7K |
| murdock | 6K | $0.35 | $44 |
| mens body washEasy | 2K | $2.32 | $1.7K |
Trustpilot Rating
27 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (13)
Back in Stock4.9
Frequently Bought Together4.9EcomRise Post Purchase UpsellBook yourBlockEmbed initNova cookieSecom
Shogun Page Builder4.8Similar Stores
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Frequently Asked Questions About Murdock London
Is Murdock London a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Murdock London is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Murdock London safe to buy from? Is it a scam?
Murdock London has a Trustpilot rating of 3.8/5 based on 27 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (63/100).
What is Murdock London's EcomScout rating and what does it mean?
Murdock London has an EcomScout rating of S (63/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Murdock London generate?
Murdock London receives approximately 922.4K visits per year with estimated monthly revenue of $61.2K - $119.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Murdock London use?
We detected 13 Shopify apps on Murdock London, including Shop, Wiser, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Men's Grooming store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Murdock London. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Men's Grooming store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.