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Musclehouse

musclehouse.se
S
68/100
EcomScout

Musclehouse receives an EcomScout Rating of S (68/100), ranking #6,133 out of 1,190,454 Shopify stores we track. This Specialty Foods Food & Beverage store attracts 328.1K visits per year with estimated revenue of $13.5K - $27.0K/mo. It offers 867 products at an average price of SEK 250.

Analysis by EcomScout Research Team · How we calculate ratings

Specialty FoodsFood & BeverageGourmet Snacks
Est. Revenue/mo
$13.5K - $27.0K/mo
Est. Traffic/mo
27.3K
Products
867
Top Market
SE (75%)
Top Channel
paid (39%)
Trustpilot
4.1/5 (84)

Store Intelligence Summary

Traffic breakdown: paid 39%, organic 21%, direct 19%, referral 2%.

Product pricing: Average price of SEK 250 (range: SEK 119 – SEK 849) — ≈ $24 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 4.1/5 based on 84 reviews. Good standing with customers.

Top markets: SE (75%), DK (25%).

Best-selling product: Wispy Protein Bar - Hazelnut Crunch (10x 55g) - OBS! BEDST FÖRE 23/8-26 (SEK 129). Other top sellers include Wispy Protein Bar - Banana Split (10x 55g) - OBS! BEDST FÖRE 14/9-26, Wispy Zero Sauce - Blanda Själv (3x 430g), Barebells Soft Protein Bar - Cinnamon Bun (12x 55g).

How is the EcomScout Rating calculated? The S grade (68/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Specialty Foods Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$41.0M/mo
Total Stores
13,178
Avg Revenue
$3K/mo
Top 10% Threshold
$55K/mo

Competition Breakdown

31%
38%
20%
5%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Specialty Foods market generates $41M/month across 13,178 stores
  • •6% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Specialty Foods stores earn $55K+/month
  • •This store outperforms 94% of Specialty Foods competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •788 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Specialty Foods

Shop89%Block66%Judge.me Product Reviews33%Pre-Order29%

Best Selling Products

Wispy Protein Bar - Hazelnut Crunch (10x 55g) - OBS! BEDST FÖRE 23/8-26#1

Wispy Protein Bar - Hazelnut Crunch (10x 55g) - OBS! BEDST FÖRE 23/8-26

SEK 129≈ $12

Wispy Protein Bar - Banana Split (10x 55g) - OBS! BEDST FÖRE 14/9-26#2

Wispy Protein Bar - Banana Split (10x 55g) - OBS! BEDST FÖRE 14/9-26

SEK 129≈ $12

Wispy Zero Sauce - Blanda Själv (3x 430g)#3

Wispy Zero Sauce - Blanda Själv (3x 430g)

SEK 149≈ $14

Barebells Soft Protein Bar - Cinnamon Bun (12x 55g)#4

Barebells Soft Protein Bar - Cinnamon Bun (12x 55g)

SEK 199≈ $19

Barebells Soft Protein Bar Salted Peanut Caramel (12x 55g)#5

Barebells Soft Protein Bar Salted Peanut Caramel (12x 55g)

SEK 199≈ $19

Barebells Soft Protein Bar Caramel Choco (12x 55g)#6

Barebells Soft Protein Bar Caramel Choco (12x 55g)

SEK 199≈ $19

Barebells Soft Protein Bar - Raspberry Gelato (12x 55g)#7

Barebells Soft Protein Bar - Raspberry Gelato (12x 55g)

SEK 239≈ $23

Barebells Soft Protein Bar - Strawberry Sundae (12x55g)#8

Barebells Soft Protein Bar - Strawberry Sundae (12x55g)

SEK 239≈ $23

Wispy Protein Bar - Creamy Crunch (10x55g)#9

Wispy Protein Bar - Creamy Crunch (10x55g)

SEK 249≈ $24

Barebells Soft Protein Bar - Salty Chocolate (12x 55g)#10

Barebells Soft Protein Bar - Salty Chocolate (12x 55g)

SEK 199≈ $19

Analyzing...
Bounce Rate
42.4%
Pages/Visit
2.8
Avg. Time on Site
1m 47s
Avg. Product Price
SEK 250

≈ $24 USD

Range: SEK 119 - SEK 849

Rating Breakdown

Traffic Growth80/100
Business Quality80/100
Revenue Performance75/100
Trustpilot75/100
Marketing Efficiency7/100

Traffic Sources

paid38.5%
organic20.7%
direct19.0%
referral2.3%
social0.0%

Trustpilot Rating

4.1

84 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇸🇪Sweden
74.9%
🇩🇰Denmark
25.1%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (9)

ReCharge SubscriptionsKlaviyo: Email Marketing & SMSJudge.me Product ReviewsStamped.io Product ReviewsBack in StockWishlist PlusTrustpilot3.5BlockDSers‑AliExpress Dropshipping

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Frequently Asked Questions About Musclehouse

Is Musclehouse a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Musclehouse is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Musclehouse safe to buy from? Is it a scam?

Musclehouse has a Trustpilot rating of 4.1/5 based on 84 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (68/100).

What is Musclehouse's EcomScout rating and what does it mean?

Musclehouse has an EcomScout rating of S (68/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Musclehouse generate?

Musclehouse receives approximately 328.1K visits per year with estimated monthly revenue of $13.5K - $27.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Musclehouse use?

We detected 9 Shopify apps on Musclehouse, including ReCharge Subscriptions, Klaviyo: Email Marketing & SMS, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Specialty Foods store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Musclehouse. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Specialty Foods store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Musclehouse Shopify store analysis • Specialty Foods • Food & Beverage • Unlikely Dropshipper • Rating: S

Last updated: August 10, 2026

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