musclemat.co.nz
musclemat.co.nzmusclemat.co.nz receives an EcomScout Rating of A (53/100), ranking #38,952 out of 1,188,149 Shopify stores we track. This Bedding Home & Garden store attracts 339.3K visits per year with estimated revenue of $44.3K - $97.4K/mo. It offers 12 products at an average price of NZ$228.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 28%, paid 27%, social 15%, direct 6%.
Product pricing: Average price of NZ$228 (range: NZ$50 – NZ$421) — ≈ $139 USD. Positioned in the premium segment.
Ad spend: Estimated $86/mo in paid search ($1.0K/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: NZ (91%), US (7%), AU (2%).
Best-selling product: Muscle Mat Luxury Mattress Topper (NZ$159). Other top sellers include Relax Mat - Soft Touch Tatami Mat, Shaggy Relax Mat - 35mm Memory Foam Base, Muscle Mat Adjustable Foam Pillow.
Bedding Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Bedding market generates $7M/month across 915 stores
- •11% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Bedding stores earn $103K+/month
- •This store outperforms 92% of Bedding competitors
- •Low average order value ($0) — consider bundling or upsells
- •99 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Bedding
Best Selling Products
#1Muscle Mat Luxury Mattress Topper
NZ$159≈ $97
#2Relax Mat - Soft Touch Tatami Mat
NZ$169≈ $103
#3Shaggy Relax Mat - 35mm Memory Foam Base
NZ$179≈ $109
#4Muscle Mat Adjustable Foam Pillow
NZ$99≈ $60
#5Farm Relax Mat
NZ$169≈ $103
#6Designer Relax Mat - 35mm Thick Foam Base
NZ$249≈ $152
#7Muscle Mat Gift Card
NZ$50≈ $31
#83 x Relax Mat Bundle
NZ$405.60≈ $247
#92 x Relax Mat Bundle
NZ$287.30≈ $175
#10Relax Mat & Mattress Topper Bundle
NZ$262.40≈ $160
≈ $139 USD
Range: NZ$50 - NZ$421
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$86
Google Ads estimate
Yearly Ad Budget
$1K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| best gel mattress topperEasy | 135 | - | - |
| mat carpet | 90 | $3.54 | $14 |
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (5)
Loox Photo ReviewsSimilar Stores
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Frequently Asked Questions About musclemat.co.nz
Is musclemat.co.nz a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, musclemat.co.nz is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is musclemat.co.nz safe to buy from? Is it a scam?
We don't have Trustpilot review data for musclemat.co.nz. However, our EcomScout rating is A (53/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is musclemat.co.nz's EcomScout rating and what does it mean?
musclemat.co.nz has an EcomScout rating of A (53/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does musclemat.co.nz generate?
musclemat.co.nz receives approximately 339.3K visits per year with estimated monthly revenue of $44.3K - $97.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does musclemat.co.nz use?
We detected 5 Shopify apps on musclemat.co.nz, including Shop, Loox Photo Reviews, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Bedding store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against musclemat.co.nz. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Bedding store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.