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Muscle Meals Direct

musclemealsdirect.com.au
46/100
EcomScout

Muscle Meals Direct receives an EcomScout Rating of B+ (46/100), ranking #27,501 out of 481,644 Shopify stores we track. This Meal Delivery Food & Beverage store attracts 5.4K visits per year with estimated revenue of $115 - $231/mo. It offers 21 products at an average price of $13.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$115 - $231/mo
Est. Traffic/mo
452
Products
21
Top Market
AU (100%)
Top Channel
N/A
Trustpilot
4.8/5 (617)

Store Intelligence Summary

Product pricing: Average price of $13 (range: $5 – $16). Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 4.8/5 based on 617 reviews. Excellent reputation — customers rate this store highly.

Top markets: AU (100%).

Best-selling product: Grilled Chicken Breast with Protein Pasta | MUSCLE MEAL ($15.95). Other top sellers include Beef Mince Bowl with Brown Rice | MUSCLE MEAL, Portuguese Chicken with Brown Rice & Vegetables| MUSCLE MEAL, Portuguese Chicken with Sweet Potato & Vegetables | MUSCLE MEAL.

How is the EcomScout Rating calculated? The B+ grade (46/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Meal Delivery Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$2.8M/mo
Total Stores
350
Avg Revenue
$8K/mo
Top 10% Threshold
$125K/mo

Competition Breakdown

19%
36%
24%
9%
12%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Meal Delivery market generates $3M/month across 350 stores
  • 12% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Meal Delivery stores earn $125K+/month
  • This store outperforms 94% of Meal Delivery competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
35.1%
Pages/Visit
1.0
0
Avg. Product Price
$13

Range: $5 - $16

Rating Breakdown

Trustpilot95/100
Business Quality76/100
Traffic Growth65/100
Revenue Performance22/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

4.8

617 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
100.0%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (2)

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Frequently Asked Questions About Muscle Meals Direct

Is Muscle Meals Direct a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Muscle Meals Direct is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, Duplicate product images detected.

Is Muscle Meals Direct safe to buy from? Is it a scam?

Muscle Meals Direct has a Trustpilot rating of 4.8/5 based on 617 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (46/100).

What is Muscle Meals Direct's EcomScout rating and what does it mean?

Muscle Meals Direct has an EcomScout rating of B+ (46/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Muscle Meals Direct generate?

Muscle Meals Direct receives approximately 5.4K visits per year with estimated monthly revenue of $115 - $231/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Muscle Meals Direct use?

We detected 2 Shopify apps on Muscle Meals Direct, including Shop, Block.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Meal Delivery store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Muscle Meals Direct. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Meal Delivery store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Muscle Meals Direct Shopify store analysis • Meal DeliveryFood & Beverage • Likely Dropshipper • Rating: B+

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