Musclepharm
musclepharm.comMusclepharm receives an EcomScout Rating of S (62/100), ranking #10,484 out of 1,100,339 Shopify stores we track. This Nutritional Supplements Health & Wellness store attracts 520.2K visits per year with estimated revenue of $44.1K - $88.3K/mo. It offers 24 products at an average price of $38.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 42%, direct 18%, paid 7%, social 1%.
Product pricing: Average price of $38 (range: $14 – $85). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $1.8K/mo in paid search ($21.4K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 2.0/5 based on 12 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (45%), IN (16%), BR (14%).
Best-selling product: COMBAT PROTEIN ($42.99). Other top sellers include COMBAT 100% WHEY, ASSAULT PRE-WORKOUT, SELECT BCAA.
Nutritional Supplements Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Nutritional Supplements market generates $5M/month across 2,346 stores
- •4% are enterprise stores (>$100K/mo) — achievable market
- •76% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Nutritional Supplements stores earn $41K+/month
- •This store outperforms 95% of Nutritional Supplements competitors
- •Low average order value ($0) — consider bundling or upsells
- •102 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Nutritional Supplements
Best Selling Products
Range: $14 - $85
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$2K
Google Ads estimate
Yearly Ad Budget
$21K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| musclepharmEasy | 3K | $0.91 | $1.2K |
| muscle pharm | 2K | $0.84 | $305 |
| combat protein powderEasy | 1K | - | - |
| muscle pharm proteinEasy | 660 | - | - |
| 1mr vortexEasy | 600 | - | - |
Trustpilot Rating
12 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
Shopify Theme
Tech Stack & Apps
Browse All Apps →Similar Stores
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Frequently Asked Questions About Musclepharm
Is Musclepharm a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Musclepharm is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Musclepharm safe to buy from? Is it a scam?
Musclepharm has a Trustpilot rating of 2.0/5 based on 12 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (62/100).
What is Musclepharm's EcomScout rating and what does it mean?
Musclepharm has an EcomScout rating of S (62/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Musclepharm generate?
Musclepharm receives approximately 520.2K visits per year with estimated monthly revenue of $44.1K - $88.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Musclepharm use?
We detected 13 Shopify apps on Musclepharm, including Pre-Order, Shop, Yotpo Reviews & UGC and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Nutritional Supplements store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Musclepharm. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Nutritional Supplements store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.