Rollie and Helen's Musky Shop
muskyshop.comRollie and Helen's Musky Shop receives an EcomScout Rating of B+ (42/100), ranking #30,376 out of 376,940 Shopify stores we track. This Fishing Sports & Outdoors store attracts 521.5K visits per year with estimated revenue of $7.3K - $15.8K/mo. It offers 2.1K products at an average price of $10.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 36%, referral 6%.
Product pricing: Average price of $10 (range: $1 – $25). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $141/mo in paid search ($1.7K/yr). Lean ad budget — primarily relying on organic or social channels.
0Top markets: US (79%), CA (10%), VN (3%).
Best-selling product: Solid Brass Beads (per 10 pack) ($1.6). Other top sellers include Livingston Lures Titan Dive and Rise Bait, Lure Bodies, Colorado Blades - Regular #8.
Fishing Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Fishing market generates $0M/month across 206 stores
- •2% are enterprise stores (>$100K/mo) — achievable market
- •82% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Fishing stores earn $32K+/month
- •This store outperforms 96% of Fishing competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Fishing
Best Selling Products
#1Musky Shop E-Gift Cards
$5
#2Solid Brass Beads (per 10 pack)
$1.6
#3Livingston Lures Titan Dive and Rise Bait
$25.49
#4Lure Bodies
$0.85
#5Colorado Blades - Regular #8
$1.45
#6Pre-Cut Stainless Wire-12 count
$3.99
#7Hedron Magnum Flashabou
$7.99
#8Rollie & Helen's Musky Shop Musky-Pike Leaders
$6.99
#9Musky Shop Pre-tied Flashabou
$5.99
#10Monster Magnum Blades .025 - #10
$2.75
Range: $1 - $25
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$141
Google Ads estimate
Yearly Ad Budget
$2K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| musky luresEasy | 720 | $0.36 | $158 |
| musky leadersEasy | 270 | - | - |
| rollie and helen | 220 | - | - |
| muskie fishing gearEasy | 44 | - | - |
Trustpilot Rating
0 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Trustpilot rating and review volume need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Encourage customer reviews, respond to feedback, and improve customer service
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (1)
Similar Stores
View all →Frequently Asked Questions About Rollie and Helen's Musky Shop
Is Rollie and Helen's Musky Shop a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Rollie and Helen's Musky Shop is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Rollie and Helen's Musky Shop safe to buy from? Is it a scam?
We don't have Trustpilot review data for Rollie and Helen's Musky Shop. However, our EcomScout rating is B+ (42/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is Rollie and Helen's Musky Shop's EcomScout rating and what does it mean?
Rollie and Helen's Musky Shop has an EcomScout rating of B+ (42/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Rollie and Helen's Musky Shop generate?
Rollie and Helen's Musky Shop receives approximately 521.5K visits per year with estimated monthly revenue of $7.3K - $15.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Rollie and Helen's Musky Shop use?
We detected 1 Shopify apps on Rollie and Helen's Musky Shop, including Shop.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Fishing store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Rollie and Helen's Musky Shop. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Fishing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.