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63K/yr$5K/mo
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mustela
63K/yr• Baby & Kids Skincare
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Baby & Kids Skincare •105K/yr
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Mustela

mustela.com.gr
B
33/100
EcomScout

Mustela receives an EcomScout Rating of B (33/100), ranking #309,965 out of 1,193,064 Shopify stores we track. This Baby & Kids Skincare Beauty & Personal Care store attracts 10.8K visits per year with estimated revenue of $1.1K - $2.2K/mo. It offers 331 products.

Analysis by EcomScout Research Team · How we calculate ratings

Baby & Kids SkincareBeauty & Personal CareSkin Care
Est. Revenue/mo
$1.1K - $2.2K/mo
Est. Traffic/mo
896
Products
331
Top Market
GR (100%)
Top Channel
N/A

Store Intelligence Summary

00

Top markets: GR (100%).

Best-selling product: Scented Water Musti Mustela®. Other top sellers include Baby Oil Mustela®, Soothing Chest Rub, Certified Organic No Rinse Micellar Water Mustela®.

How is the EcomScout Rating calculated? The B grade (33/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Baby & Kids Skincare Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$151K/mo
Total Stores
11
Avg Revenue
$14K/mo
Top 10% Threshold
$100K/mo

Competition Breakdown

27%
36%
9%
18%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Baby & Kids Skincare market generates $0M/month across 11 stores
  • •18% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Baby & Kids Skincare stores earn $100K+/month
  • •This store outperforms 86% of Baby & Kids Skincare competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Baby & Kids Skincare

Klaviyo: Email Marketing & SMS78%Back in Stock61%Block56%Gdpr50%

Best Selling Products

Scented Water Musti Mustela®#1

Scented Water Musti Mustela®

Baby Oil Mustela®#2

Baby Oil Mustela®

Soothing Chest Rub#3

Soothing Chest Rub

Certified Organic No Rinse Micellar Water Mustela®#4

Certified Organic No Rinse Micellar Water Mustela®

Hair & Body Cleansing Bar#5

Hair & Body Cleansing Bar

Hydra Bébé® Facial Cream Mustela®#6

Hydra Bébé® Facial Cream Mustela®

Gentle Cleansing Gel Mustela®#7

Gentle Cleansing Gel Mustela®

Family Sun Stick SPF50 Mustela®#8

Family Sun Stick SPF50 Mustela®

Cicastela® Repairing Cream Mustela®#9

Cicastela® Repairing Cream Mustela®

Certified Organic Nursing Comfort Balm Mustela®#10

Certified Organic Nursing Comfort Balm Mustela®

Analyzing...
Bounce Rate
48.7%
Pages/Visit
2.2
Avg. Time on Site
58s

Rating Breakdown

Business Quality80/100
Traffic Growth60/100
Revenue Performance26/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇷Greece
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement
  • Product catalog quality is poor
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Enhance product descriptions, add more images, and expand catalog
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (4)

OptimizationGdprKlaviyo: Email Marketing & SMSBack in Stock4.9

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Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube

PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube

80
$10.12+92%
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea

BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea

63
$19.00+173%
eos Shea Better Body Lotion Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Natural Shea, Vegan, Vanilla Body Lotion, 16 fl oz

eos Shea Better Body Lotion Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Natural Shea, Vegan, Vanilla Body Lotion, 16 fl oz

61
$9.12+17%
Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face

Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face

58
$12.99+17%
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Frequently Asked Questions About Mustela

Is Mustela a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Mustela is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Mustela safe to buy from? Is it a scam?

We don't have Trustpilot review data for Mustela. However, our EcomScout rating is B (33/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is Mustela's EcomScout rating and what does it mean?

Mustela has an EcomScout rating of B (33/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Mustela generate?

Mustela receives approximately 10.8K visits per year with estimated monthly revenue of $1.1K - $2.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Mustela use?

We detected 4 Shopify apps on Mustela, including Optimization, Gdpr, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Baby & Kids Skincare store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Mustela. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Baby & Kids Skincare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Mustela Shopify store analysis • Baby & Kids Skincare • Beauty & Personal Care • Unlikely Dropshipper • Rating: B

Last updated: July 29, 2026

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