Mustela
mustela.com.mxMustela receives an EcomScout Rating of B (38/100), ranking #50,264 out of 482,476 Shopify stores we track. This Baby Products Baby & Kids store attracts 82.3K visits per year with estimated revenue of $267 - $623/mo. It offers 39 products.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.
0Top markets: MX (75%), BR (25%).
Best-selling product: Gel de árnica con caléndula orgánica. Other top sellers include Lentes Solares para bebés y niñes 0- 2 años, Shampoo-Crema Desenredante Nutritivo, Protector Solar en Barra FPS50 | Mustela.
Baby Products Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Baby Products market generates $5M/month across 2,047 stores
- •4% are enterprise stores (>$100K/mo) — achievable market
- •74% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Baby Products stores earn $39K+/month
- •This store outperforms 93% of Baby Products competitors
- •Low average order value ($0) — consider bundling or upsells
- •87 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Baby Products
Best Selling Products
#1Gel de árnica con caléndula orgánica
#2Lentes Solares para bebés y niñes 0- 2 años
#3Shampoo-Crema Desenredante Nutritivo
#4Protector Solar en Barra FPS50 | Mustela
#5Lentes Solares para papá, mamá, tíos, abues, primos, amigos...
#6Lentes Solares para niñes 6-10 años
#7Lentes Solares para niñes 3-5 años
#8Mustela Pack Exclusivo Baby Shower + Neceser – 6 productos esenciales
#9Mustela Pack Esenciales del Nacimiento – Kit de 4 productos para bebé
#10Mustela Baby Shower Pack + Pañalera – Kit completo de 10 productos para bebé
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$1
Google Ads estimate
Yearly Ad Budget
$12
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| eczema cream mexico | 40 | - | - |
| que se necesita para un recien nacido | 30 | - | - |
Trustpilot Rating
0 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Trustpilot rating and review volume need improvement
- Product catalog quality is poor
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Encourage customer reviews, respond to feedback, and improve customer service
- Enhance product descriptions, add more images, and expand catalog
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (6)
Similar Stores
View all →Frequently Asked Questions About Mustela
Is Mustela a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Mustela is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Mustela safe to buy from? Is it a scam?
We don't have Trustpilot review data for Mustela. However, our EcomScout rating is B (38/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is Mustela's EcomScout rating and what does it mean?
Mustela has an EcomScout rating of B (38/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Mustela generate?
Mustela receives approximately 82.3K visits per year with estimated monthly revenue of $267 - $623/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Mustela use?
We detected 6 Shopify apps on Mustela, including Klaviyo: Email Marketing & SMS, Shopify Forms, Back in Stock and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Baby Products store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Mustela. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Baby Products store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.