Mustela
mustela.frMustela receives an EcomScout Rating of S (61/100), ranking #16,172 out of 1,190,205 Shopify stores we track. This Baby Care Beauty & Personal Care store attracts 1.6M visits per year with estimated revenue of $38.5K - $74.8K/mo. It offers 86 products at an average price of €14.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 33%, direct 25%, social 20%, paid 10%.
Product pricing: Average price of €14 (range: €6 – €35) — ≈ $15 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $4/mo in paid search ($48/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.0/5 based on 4 reviews. Good standing with customers.
Top markets: FR (58%), BE (14%), CI (5%).
Best-selling product: Liniment (€7.45). Other top sellers include Eau nettoyante bébé sans rinçage à l'avocat BIO, Gel Lavant Doux Bébé à l'avocat BIO, Liniment.
Baby Care Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Baby Care market generates $0M/month across 159 stores
- •6% are enterprise stores (>$100K/mo) — achievable market
- •73% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Baby Care stores earn $53K+/month
- •This store outperforms 95% of Baby Care competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Baby Care
Best Selling Products
#1Liniment
€7.45≈ $8.12
#2Eau nettoyante bébé sans rinçage à l'avocat BIO
€8.99≈ $9.80
#3Gel Lavant Doux Bébé à l'avocat BIO
€8.90≈ $9.70
#4Liniment
#5Crème change 123
€5.95≈ $6.49
#6Crème relipidante anti-grattage - Peau à tendance atopique
#7Lait corps Hydra Bébé à l'avocat BIO - Peau normale
#8Eau Rafraichissante et Coiffante Bébé à l'eau de Camomille Bio
€9.45≈ $10
#9Eau nettoyante sans rinçage à l'avocat BIO - Peau normale
#10Lait corps Hydra Bébé à l'avocat BIO
€18.90≈ $21
≈ $15 USD
Range: €6 - €35
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$4
Google Ads estimate
Yearly Ad Budget
$48
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| mustelaEasy | 4K | $0.56 | $850 |
Trustpilot Rating
4 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
Shopify Theme
Tech Stack & Apps
Browse All Apps →Similar Stores
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Frequently Asked Questions About Mustela
Is Mustela a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Mustela is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Mustela safe to buy from? Is it a scam?
Mustela has a Trustpilot rating of 4.0/5 based on 4 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (61/100).
What is Mustela's EcomScout rating and what does it mean?
Mustela has an EcomScout rating of S (61/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Mustela generate?
Mustela receives approximately 1.6M visits per year with estimated monthly revenue of $38.5K - $74.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Mustela use?
We detected 8 Shopify apps on Mustela, including Yotpo Reviews & UGC, Klaviyo: Email Marketing & SMS, LoyaltyLion and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Baby Care store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Mustela. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Baby Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.