Mustela USA
mustelausa.comMustela USA receives an EcomScout Rating of S (66/100), ranking #8,207 out of 1,190,454 Shopify stores we track. This Baby Products Baby & Kids store attracts 1.9M visits per year with estimated revenue of $47.3K - $110.4K/mo. It offers 75 products at an average price of $21.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 41%, paid 21%, direct 15%, referral 5%.
Product pricing: Average price of $21 (range: $14 – $34). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $23.9K/mo in paid search ($286.9K/yr). Moderate paid strategy supplementing organic growth.
Customer trust: Trustpilot score 3.2/5 based on 1 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (67%), IN (4%), NG (4%).
Best-selling product: 2 in 1 cleansing gel ($15.50). Other top sellers include Diaper rash cream 1 2 3, Hair styler & skin freshener, Gentle cleansing gel.
Baby Products Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Baby Products market generates $24M/month across 11,874 stores
- •5% are enterprise stores (>$100K/mo) — achievable market
- •75% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Baby Products stores earn $35K+/month
- •This store outperforms 94% of Baby Products competitors
- •Low average order value ($0) — consider bundling or upsells
- •551 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Baby Products
Best Selling Products
Range: $14 - $34
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$24K
Google Ads estimate
Yearly Ad Budget
$287K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| eczemaEasy | 226K | $1.36 | $86.6K |
| dermatitis | 73K | $0.33 | $1.5K |
| pregnancy symptoms | 29K | $0.63 | $14.6K |
| shea butterEasy | 26K | $0.69 | $123 |
| baby shower gamesEasy | 24K | $0.32 | $4.0K |
Trustpilot Rating
1 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Strong marketing efficiency and ROI
Shopify Theme
Tech Stack & Apps
Browse All Apps →
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Frequently Asked Questions About Mustela USA
Is Mustela USA a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Mustela USA is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Mustela USA safe to buy from? Is it a scam?
Mustela USA has a Trustpilot rating of 3.2/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (66/100).
What is Mustela USA's EcomScout rating and what does it mean?
Mustela USA has an EcomScout rating of S (66/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Mustela USA generate?
Mustela USA receives approximately 1.9M visits per year with estimated monthly revenue of $47.3K - $110.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Mustela USA use?
We detected 8 Shopify apps on Mustela USA, including Klaviyo: Email Marketing & SMS, Gorgias, Shogun Page Builder and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Baby Products store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Mustela USA. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Baby Products store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.