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MUSTO

musto.com.au
A+
55/100
EcomScout

MUSTO receives an EcomScout Rating of A+ (55/100), ranking #32,620 out of 1,193,325 Shopify stores we track. This Outdoor Clothing Fashion & Apparel store attracts 143.2K visits per year with estimated revenue of $16.4K - $35.5K/mo. It offers 483 products at an average price of A$171.

Analysis by EcomScout Research Team · How we calculate ratings

Outdoor ClothingFashion & ApparelClothing
Est. Revenue/mo
$16.4K - $35.5K/mo
Est. Traffic/mo
11.9K
Products
483
Top Market
AU (100%)
Top Channel
N/A
Trustpilot
2.8/5 (130)

Store Intelligence Summary

Product pricing: Average price of A$171 (range: A$20 – A$500) — ≈ $113 USD. Positioned in the premium segment.

Ad spend: Estimated $2/mo in paid search ($24/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.8/5 based on 130 reviews. Mixed reviews — potential service or quality concerns.

Top markets: AU (100%).

Best-selling product: ESSENTIAL FAST DRY CREW CAP (A$39.95). Other top sellers include MENS EVOLUTION DECK UV FAST DRY SHORT, MENS EVOLUTION PERFORMANCE 2.0 SHORT, MENS PIQUE POLO.

How is the EcomScout Rating calculated? The A+ grade (55/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Outdoor Clothing Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$488K/mo
Total Stores
238
Avg Revenue
$2K/mo
Top 10% Threshold
$56K/mo

Competition Breakdown

34%
35%
19%
7%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Outdoor Clothing market generates $0M/month across 238 stores
  • •5% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Outdoor Clothing stores earn $56K+/month
  • •This store outperforms 96% of Outdoor Clothing competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Outdoor Clothing

Shop110%Block78%Judge.me Product Reviews45%Pre-Order42%

Best Selling Products

ESSENTIAL FAST DRY CREW CAP#1

ESSENTIAL FAST DRY CREW CAP

A$39.95≈ $26

MENS EVOLUTION DECK UV FAST DRY SHORT#2

MENS EVOLUTION DECK UV FAST DRY SHORT

A$135.95≈ $90

MENS EVOLUTION PERFORMANCE 2.0 SHORT#3

MENS EVOLUTION PERFORMANCE 2.0 SHORT

A$199.95≈ $132

MENS PIQUE POLO#4

MENS PIQUE POLO

A$62.95≈ $42

MENS EVOLUTION SUNBLOCK SHORT SLEEVE POLO 2.0#5

MENS EVOLUTION SUNBLOCK SHORT SLEEVE POLO 2.0

A$75.95≈ $50

MENS SARDINIA JACKET 2.0#6

MENS SARDINIA JACKET 2.0

A$264.95≈ $175

EVOLUTION FAST DRY BRIMMED HAT#7

EVOLUTION FAST DRY BRIMMED HAT

A$49.95≈ $33

MENS EVOLUTION SUNBLOCK LONG SLEEVE TEE 2.0#8

MENS EVOLUTION SUNBLOCK LONG SLEEVE TEE 2.0

A$79.95≈ $53

WOMEN'S SARDINIA JACKET 2.0#9

WOMEN'S SARDINIA JACKET 2.0

A$265.95≈ $176

MENS CORSICA JACKET 2.0#10

MENS CORSICA JACKET 2.0

A$258.95≈ $171

Analyzing...
Bounce Rate
57.0%
Pages/Visit
1.7
Avg. Time on Site
49s
Avg. Product Price
A$171

≈ $113 USD

Range: A$20 - A$500

Rating Breakdown

Business Quality80/100
Traffic Growth65/100
Trustpilot60/100
Revenue Performance50/100
Marketing Efficiency22/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$2

Google Ads estimate

Yearly Ad Budget

$24

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

2.8

130 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (4)

ShopKlaviyo: Email Marketing & SMSBack in Stock4.9Pre-Order0

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Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

72
$5.99-6%
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

72
$16.99+7%
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

68
$24.99+23%
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Sales changes, new products, app installs — delivered to your dashboard every morning.

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Frequently Asked Questions About MUSTO

Is MUSTO a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, MUSTO is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is MUSTO safe to buy from? Is it a scam?

MUSTO has a Trustpilot rating of 2.8/5 based on 130 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (55/100).

What is MUSTO's EcomScout rating and what does it mean?

MUSTO has an EcomScout rating of A+ (55/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does MUSTO generate?

MUSTO receives approximately 143.2K visits per year with estimated monthly revenue of $16.4K - $35.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does MUSTO use?

We detected 4 Shopify apps on MUSTO, including Shop, Klaviyo: Email Marketing & SMS, Back in Stock and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Outdoor Clothing store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against MUSTO. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

MUSTO Shopify store analysis • Outdoor Clothing • Fashion & Apparel • Unlikely Dropshipper • Rating: A+

Last updated: August 12, 2026

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