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mutts.com

mutts.com
A
51/100
EcomScout

mutts.com receives an EcomScout Rating of A (51/100), ranking #46,816 out of 1,192,792 Shopify stores we track. This Animal Welfare Pets store attracts 738.9K visits per year with estimated revenue of $39.0K - $75.9K/mo. It offers 2.5K+ products at an average price of $18.

Analysis by EcomScout Research Team · How we calculate ratings

Animal WelfarePetsBooks
Est. Revenue/mo
$39.0K - $75.9K/mo
Est. Traffic/mo
61.6K
Products
2.5K+
Top Market
US (91%)
Top Channel
direct (56%)

Store Intelligence Summary

Traffic breakdown: direct 56%, organic 18%, referral 4%, social 3%.

Product pricing: Average price of $18 (range: $10 – $23). Budget-friendly positioning targeting volume sales.

0

Top markets: US (91%), BR (2%), IN (2%).

Best-selling product: Signed 'MUTTS: You and Me' Treasury Book ($21.99). Other top sellers include Signed 'Breaking the Chain: The Guard Dog Story' Book, 'The Gift of Everything', 20th Anniversary Edition of 'The Gift of Nothing'.

How is the EcomScout Rating calculated? The A grade (51/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Animal Welfare Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$53K/mo
Total Stores
7
Avg Revenue
$8K/mo
Top 10% Threshold
$43K/mo

Competition Breakdown

57%
29%
14%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Animal Welfare market generates $0M/month across 7 stores
  • •Top 10% of Animal Welfare stores earn $43K+/month
  • •This store outperforms 82% of Animal Welfare competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Animal Welfare

Shop104%Block56%Countdown Timer24%Frequently Bought Together24%

Best Selling Products

Signed 'MUTTS: You and Me' Treasury Book#1

Signed 'MUTTS: You and Me' Treasury Book

$21.99

Signed 'Breaking the Chain: The Guard Dog Story' Book#2

Signed 'Breaking the Chain: The Guard Dog Story' Book

$22.99

'The Gift of Everything'#3

'The Gift of Everything'

$17.99

20th Anniversary Edition of 'The Gift of Nothing'#4

20th Anniversary Edition of 'The Gift of Nothing'

$17.99

Digital Gift Card — Delivered Instantly!#5

Digital Gift Card — Delivered Instantly!

$10

Analyzing...
Bounce Rate
49.3%
Pages/Visit
2.6
Avg. Time on Site
1m 2s
Avg. Product Price
$18

Range: $10 - $23

Rating Breakdown

Business Quality85/100
Traffic Growth80/100
Revenue Performance54/100
Marketing Efficiency21/100

Traffic Sources

direct55.9%
organic17.8%
referral4.2%
social2.7%
paid0.0%

Marketing & Ad Spend

Top Paid Keywords

KeywordVolumeCPCCost/mo
rainbow bridge lansing55$9.32-

Top Countries

🇺🇸United States
90.5%
🇧🇷Brazil
2.4%
🇮🇳India
1.9%
🇬🇧United Kingdom
1.6%
🇨🇦Canada
1.5%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (17)

ShopZendeskKlaviyo: Email Marketing & SMSFrequently Bought Together4.9Back in Stock4.9Pre-Order0Countdown TimerPageFly Landing Page Builder4.9Loox Photo Reviews4.9Infinite OptionsReCharge SubscriptionsVitals4.9WiserAlso Bought4.7Block+2 more

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Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

72
$5.99-6%
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

72
$16.99+7%
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

68
$24.99+23%
Explore all trending products

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Sales changes, new products, app installs — delivered to your dashboard every morning.

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Frequently Asked Questions About mutts.com

Is mutts.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, mutts.com is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.

Is mutts.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for mutts.com. However, our EcomScout rating is A (51/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is mutts.com's EcomScout rating and what does it mean?

mutts.com has an EcomScout rating of A (51/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does mutts.com generate?

mutts.com receives approximately 738.9K visits per year with estimated monthly revenue of $39.0K - $75.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does mutts.com use?

We detected 17 Shopify apps on mutts.com, including Shop, Zendesk, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Animal Welfare store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against mutts.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Animal Welfare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

mutts.com Shopify store analysis • Animal Welfare • Pets • Likely Dropshipper • Rating: A

Last updated: August 9, 2026

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