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myblackout.com.au

myblackout.com.au
46/100
EcomScout

myblackout.com.au receives an EcomScout Rating of B+ (46/100), ranking #52,665 out of 1,046,121 Shopify stores we track. This Eyewear Retail store attracts 799.7K visits per year with estimated revenue of $68.9K - $149.9K/mo. It offers 4 products at an average price of A$67.

Store descriptionMy Blackout · Portable Sleep Blind · Reclaim your sleep and setup up a dark, cosy and sleepy environment.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$68.9K - $149.9K/mo
Est. Traffic/mo
66.6K
Products
4
Top Market
AU (97%)
Top Channel
SearchOrganic (66%)

Store Intelligence Summary

Traffic breakdown: SearchOrganic 66%, Direct 34%.

Product pricing: Average price of A$67 (range: A$30 – A$100) — ≈ $44 USD. Mid-range pricing strategy.

Top markets: AU (97%), US (3%).

Best-selling product: My Blackout Nose Strip (A$29.99). Other top sellers include Blue Light Blocking Glasses, My Blackout® Sleep Mask, My Blackout Portable Window Blind.

How is the EcomScout Rating calculated? The B+ grade (46/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Eyewear Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$9.2M/mo
Total Stores
1,407
Avg Revenue
$7K/mo
Top 10% Threshold
$105K/mo

Competition Breakdown

23%
35%
25%
7%
11%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Eyewear market generates $9M/month across 1,407 stores
  • 11% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Eyewear stores earn $105K+/month
  • This store outperforms 94% of Eyewear competitors
  • Low average order value ($0) — consider bundling or upsells
  • 150 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
26.3%
Pages/Visit
4.3
Avg. Time on Site
2m 24s
Avg. Product Price
A$67

≈ $44 USD

Range: A$30 - A$100

Rating Breakdown

Business Quality80/100
Revenue Performance63/100
Traffic Growth50/100
Marketing Efficiency7/100

Traffic Sources

SearchOrganic65.8%
Direct33.8%
Referrals0.3%
SocialOrganic0.0%
SocialPaid0.0%
SearchPaid0.0%
GenAi0.0%
Affiliate0.0%

Top Countries

🇦🇺Australia
97.0%
🇺🇸United States
3.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

bedroom blackout blind for small windowblue light glassesbluelight glassesblue light filter glassesare blue ligth blocking glasses good durign the dya

Tech Stack & Apps

Browse All Apps →

Analytics

Google AnalyticsGoogle Tag ManagerSegment

E-commerce Platform

Shopify

Sales Channels

Shop

CDN

AWS CloudFront

Payment

Shopify PaymentsAfterpay

Customer Support

Shopify Inbox

Trending Eyewear Products

Products gaining popularity in Eyewear right now, based on Amazon & Google Trends data.

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Frequently Asked Questions About myblackout.com.au

Is myblackout.com.au a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, myblackout.com.au is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is myblackout.com.au safe to buy from? Is it a scam?

We don't have Trustpilot review data for myblackout.com.au. However, our EcomScout rating is B+ (46/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is myblackout.com.au's EcomScout rating and what does it mean?

myblackout.com.au has an EcomScout rating of B+ (46/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does myblackout.com.au generate?

myblackout.com.au receives approximately 799.7K visits per year with estimated monthly revenue of $68.9K - $149.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does myblackout.com.au use?

We detected 3 Shopify apps on myblackout.com.au, including Advanced Predictive Search, Klaviyo Reviews, Judge.me Ali Reviews Importer. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Eyewear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against myblackout.com.au. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Eyewear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

myblackout.com.au Shopify store analysis • EyewearRetail • Unlikely Dropshipper • Rating: B+

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