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50/100
EcomScout

Myfrkl receives an EcomScout Rating of B+ (50/100), ranking #12,608 out of 216,841 Shopify stores we track. This Specialty Foods Food & Beverage store attracts 72.0K visits per year with estimated revenue of $11.0K - $22.1K/mo. It offers 223 products at an average price of $66.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$11.0K - $22.1K/mo
Est. Traffic/mo
6.0K
Products
223
Top Market
GB (51%)
Top Channel
N/A
Trustpilot
3.7/5 (107)

Store Intelligence Summary

Product pricing: Average price of $66 (range: $10 – $140). Mid-range pricing strategy.

Ad spend: Estimated $48/mo in paid search ($576/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.7/5 based on 107 reviews. Good standing with customers.

Top markets: GB (51%), US (49%).

Best-selling product: lower case initial charm ($25). Other top sellers include the mega necklace gold, hero charm hoop midi gold, the mega bracelet.

How is the EcomScout Rating calculated? The B+ grade (50/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Specialty Foods Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$14.8M/mo
Total Stores
2,263
Avg Revenue
$7K/mo
Top 10% Threshold
$85K/mo

Competition Breakdown

19%
39%
26%
7%
9%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Specialty Foods market generates $15M/month across 2,263 stores
  • 9% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Specialty Foods stores earn $85K+/month
  • This store outperforms 92% of Specialty Foods competitors
  • Low average order value ($0) — consider bundling or upsells
  • 201 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
44.8%
Pages/Visit
2.0
Avg. Time on Site
36s
Avg. Product Price
$66

Range: $10 - $140

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Trustpilot70/100
Revenue Performance31/100
Marketing Efficiency22/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$48

Google Ads estimate

Yearly Ad Budget

$576

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
charm necklacesEasy270$0.85$326

Trustpilot Rating

3.7

107 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
51.5%
🇺🇸United States
48.5%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Frequently Asked Questions About Myfrkl

Is Myfrkl a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Myfrkl is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Myfrkl safe to buy from? Is it a scam?

Myfrkl has a Trustpilot rating of 3.7/5 based on 107 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (50/100).

What is Myfrkl's EcomScout rating and what does it mean?

Myfrkl has an EcomScout rating of B+ (50/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Myfrkl generate?

Myfrkl receives approximately 72.0K visits per year with estimated monthly revenue of $11.0K - $22.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Myfrkl use?

We detected 7 Shopify apps on Myfrkl, including Pre-Order, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Specialty Foods store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Myfrkl. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Specialty Foods store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Myfrkl Shopify store analysis • Specialty FoodsFood & Beverage • Unlikely Dropshipper • Rating: B+

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