My Linen
mylinen.com.auMy Linen receives an EcomScout Rating of S (62/100), ranking #8,467 out of 937,790 Shopify stores we track. This Bedding Home & Garden store attracts 262.8K visits per year with estimated revenue of $14.2K - $31.2K/mo. It offers 2.5K+ products at an average price of A$69.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 58%, paid 20%, social 10%, direct 8%.
Product pricing: Average price of A$69 (range: A$26 – A$153) — ≈ $45 USD. Mid-range pricing strategy.
Ad spend: Estimated $21/mo in paid search ($252/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.7/5 based on 2,126 reviews. Excellent reputation — customers rate this store highly.
Top markets: AU (83%), US (11%), GB (4%).
Best-selling product: Standard 1000GSM Microfibre Mattress Topper | Half Queen (A$152.95). Other top sellers include Casey Cotton Fitted Sheets, Casey Cotton Pillowcases, Casey Cotton Flat Sheets.
Bedding Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Bedding market generates $4M/month across 633 stores
- •9% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Bedding stores earn $88K+/month
- •This store outperforms 93% of Bedding competitors
- •Low average order value ($0) — consider bundling or upsells
- •59 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Bedding
Best Selling Products
#1Standard 1000GSM Microfibre Mattress Topper | Half Queen
A$152.95≈ $101
#2Casey Cotton Fitted Sheets
A$25.95≈ $17
#3Casey Cotton Pillowcases
A$29.95≈ $20
#4Casey Cotton Flat Sheets
A$25.95≈ $17
#5Casey Cotton Sheet Set
A$56.95≈ $38
#6Premium Bamboo Mattress Protector
A$118.95≈ $79
#7Standard 1000GSM Microfibre Mattress Topper
A$152.95≈ $101
#8Satin Sheet Set
A$47.95≈ $32
#9Casey Cotton Fitted Sheet 400TC White | Long Single Bed 40cm
A$27.95≈ $18
#10Casey Cotton Sheet Set 400TC Linen | Split King Bed 40cm
A$88.95≈ $59
≈ $45 USD
Range: A$26 - A$153
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$21
Google Ads estimate
Yearly Ad Budget
$252
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| australia toysEasy | 110 | $0.60 | $14 |
| split king sheet | 44 | $1.30 | $484 |
| split king bed sheets australia | 40 | - | - |
| sheridan australia sheetsEasy | 28 | $1.01 | - |
| bedsheets groupon | 12 | - | - |
Trustpilot Rating
2,126 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
- High-quality product catalog
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
Shopify Theme
Tech Stack & Apps
Browse All Apps →
Trustpilot
PageFly Landing Page Builder
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Frequently Asked Questions About My Linen
Is My Linen a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, My Linen is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is My Linen safe to buy from? Is it a scam?
My Linen has a Trustpilot rating of 4.7/5 based on 2,126 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (62/100).
What is My Linen's EcomScout rating and what does it mean?
My Linen has an EcomScout rating of S (62/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does My Linen generate?
My Linen receives approximately 262.8K visits per year with estimated monthly revenue of $14.2K - $31.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does My Linen use?
We detected 13 Shopify apps on My Linen, including Buy Button channel, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Bedding store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against My Linen. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Bedding store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.