Morning Owl
mymorningowl.comMorning Owl receives an EcomScout Rating of S (72/100), ranking #2,039 out of 1,033,456 Shopify stores we track. This Furniture Home & Garden store attracts 804.4K visits per year with estimated revenue of $4.7K - $10.4K/mo. It offers 18 products at an average price of ₹44,295.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: paid 50%, organic 39%, direct 7%, social 4%.
Product pricing: Average price of ₹44,295 (range: ₹2,195 – ₹149,995) — ≈ $532 USD. Positioned in the premium segment.
Ad spend: Estimated $9/mo in paid search ($108/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.9/5 based on 256 reviews. Good standing with customers.
Top markets: IN (91%), US (9%).
Best-selling product: Superia Complete Natural Latex Mattress - 8 Inch Single Firm Block (₹149,995). Other top sellers include ComfortCraft 3D Complete Natural Latex Mattress - Adjustable Firmness, Medium Firm Complete Natural Latex Mattress, Soft Luxurious Complete Natural Latex Mattress.
Furniture Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Furniture market generates $7M/month across 4,835 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Furniture stores earn $11K+/month
- •This store outperforms 87% of Furniture competitors
- •Chairs shows highest opportunity with $1,673 median revenue and medium competition
- •High average order value ($253) suggests premium positioning works well
Top Apps in Furniture
Best Selling Products
#1Superia Complete Natural Latex Mattress - 8 Inch Single Firm Block
₹149,995≈ $1,800
#2ComfortCraft 3D Complete Natural Latex Mattress - Adjustable Firmness
₹59,995≈ $720
#3Medium Firm Complete Natural Latex Mattress
₹32,495≈ $390
#4Soft Luxurious Complete Natural Latex Mattress
₹38,995≈ $468
#5Extra Firm Orthopedic Complete Natural Latex Mattress
₹39,495≈ $474
#67 Zone Complete Natural Latex Mattress - Firm Support
₹39,495≈ $474
#7Baby Complete Natural Latex Mattress
₹8,995≈ $108
#8Ortho Sense Pro Natural Hybrid Latex Mattress – HR Foam + Latex Medium Firm Support
₹23,445≈ $281
#9CoCo Natural Hybrid Latex Mattress - Coconut Coir + Latex Firm Support
₹25,995≈ $312
#10Regular Natural Latex Pillow
₹3,595≈ $43
≈ $532 USD
Range: ₹2,195 - ₹149,995
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$9
Google Ads estimate
Yearly Ad Budget
$108
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| reviews latex mattress | 12 | - | - |
| luxury outdoor bed | 12 | - | - |
Trustpilot Rating
256 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Strong revenue performance and growth
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (3)
Similar Stores
View all →Trending Furniture Products
Products gaining popularity in Furniture right now, based on Amazon & Google Trends data.
DUMOS 31 Inch Small Computer Desk for Home Office, Gaming Writing Desks for Bedroom Modern Study Work Table Simple Style Workstation with Reinforcement Structure, Black
Veken 55 Inch Large Electric Standing Desk,Sit to Stand Up, Heights Adjustable, Work Home Office Computer Table for Study, Walking Pad, Writing, and Games, Wooden Desktop Desks, White
9-Drawer Dresser for Bedroom, Anti-Tip Tall Storage Organizer Chest of Drawers with Wooden Top and Metal Frame Fabric Bins for Closet, Living Room, Hallway, Entryway, Black
NEO CHAIR Office Desk Computer Chair Ergonomic Mesh Gaming Cushion Seat with Comfy Lumbar Mid Back Support Adjustable Height Swivel Rolling Wheels for Home Task (Mesh Black)
Frequently Asked Questions About Morning Owl
Is Morning Owl a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Morning Owl is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Morning Owl safe to buy from? Is it a scam?
Morning Owl has a Trustpilot rating of 3.9/5 based on 256 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (72/100).
What is Morning Owl's EcomScout rating and what does it mean?
Morning Owl has an EcomScout rating of S (72/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Morning Owl generate?
Morning Owl receives approximately 804.4K visits per year with estimated monthly revenue of $4.7K - $10.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Morning Owl use?
We detected 3 Shopify apps on Morning Owl, including Judge.me Product Reviews, Float, Block.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Furniture store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Morning Owl. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Furniture store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.