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My & Holger

myogholger.dk
65/100
EcomScout

My & Holger receives an EcomScout Rating of S (65/100), ranking #4,610 out of 732,848 Shopify stores we track. This Hair Care Beauty & Personal Care store attracts 216.0K visits per year with estimated revenue of $13.7K - $26.7K/mo. It offers 197 products at an average price of DKK 310.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$13.7K - $26.7K/mo
Est. Traffic/mo
18.0K
Products
197
Top Market
DK (100%)
Top Channel
organic (86%)
Trustpilot
4.9/5 (403)

Store Intelligence Summary

Traffic breakdown: organic 86%, referral 10%, direct 5%.

Product pricing: Average price of DKK 310 (range: DKK 104 – DKK 529) — ≈ $46 USD. Mid-range pricing strategy.

Customer trust: Trustpilot score 4.9/5 based on 403 reviews. Excellent reputation — customers rate this store highly.

Top markets: DK (100%).

Best-selling product: My & Holger | Gavekort (DKK 150). Other top sellers include Virtue | Healing oil - 50 ml, Kérastase | Gloss Absolu – Anti-Frizz Glaze Milk 150 ml, FYSISK GAVEKORT | Få tilsendt dit gavekort pakket ind.

How is the EcomScout Rating calculated? The S grade (65/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Hair Care Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$5.1M/mo
Total Stores
2,367
Avg Revenue
$2K/mo
Top 10% Threshold
$29K/mo

Competition Breakdown

35%
44%
14%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Hair Care market generates $5M/month across 2,367 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • 79% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Hair Care stores earn $29K+/month
  • This store outperforms 93% of Hair Care competitors
  • Low average order value ($0) — consider bundling or upsells
  • 107 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
22.4%
Pages/Visit
2.4
Avg. Time on Site
1m 25s
Avg. Product Price
DKK 310

≈ $46 USD

Range: DKK 104 - DKK 529

Rating Breakdown

Trustpilot90/100
Business Quality80/100
Traffic Growth75/100
Revenue Performance65/100

Traffic Sources

organic85.8%
referral9.6%
direct4.7%
paid0.0%
social0.0%

Trustpilot Rating

4.9

403 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇩🇰Denmark
100.0%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility

Shopify Theme

Detecting theme...

Trending Products to Sell

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L3 Level 3 Styling Powder - Natural Look Mens Powder - Easy to Apply with No Oil or Greasy Residue (Small - 30 Grams)

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slopehill Professional Ionic Hair Dryer, Powerful 1800W Fast Drying Low Noise Blow Dryer with 2 Concentrator Nozzle 1 Diffuser Attachments for Home Salon Travel (Black)

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Frequently Asked Questions About My & Holger

Is My & Holger a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, My & Holger is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is My & Holger safe to buy from? Is it a scam?

My & Holger has a Trustpilot rating of 4.9/5 based on 403 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (65/100).

What is My & Holger's EcomScout rating and what does it mean?

My & Holger has an EcomScout rating of S (65/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does My & Holger generate?

My & Holger receives approximately 216.0K visits per year with estimated monthly revenue of $13.7K - $26.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does My & Holger use?

We detected 14 Shopify apps on My & Holger, including Klaviyo: Email Marketing & SMS, PageFly Landing Page Builder, Loox Photo Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Hair Care store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against My & Holger. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hair Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

My & Holger Shopify store analysis • Hair CareBeauty & Personal Care • Unlikely Dropshipper • Rating: S

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