My Organic Formula
myorganicformula.comMy Organic Formula receives an EcomScout Rating of S (62/100), ranking #5,759 out of 481,709 Shopify stores we track. This Baby Formula Baby & Kids store attracts 184.3K visits per year with estimated revenue of $10.2K - $23.7K/mo. It offers 122 products at an average price of $58.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of $58 (range: $33 – $135). Mid-range pricing strategy.
Ad spend: Estimated $441/mo in paid search ($5.3K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.6/5 based on 665 reviews. Excellent reputation — customers rate this store highly.
Top markets: US (50%), CA (33%), PH (8%).
Best-selling product: Holle Stage 3 Cow Milk Baby Formula - Ready to Feed (250 ml) - Short Date Deal ($39.54). Other top sellers include Holle Dutch Stage 4 Goat Milk Baby Formula (800 g), Holle Dutch Stage 2 Cow Milk Baby Formula (800 g), Holle Dutch Stage 1 Cow Milk Baby Formula (800 g).
Baby Formula Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Baby Formula market generates $0M/month across 5 stores
- •80% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Baby Formula stores earn $22K+/month
- •This store outperforms 80% of Baby Formula competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Baby Formula
Best Selling Products
#1Holle Stage 3 Cow Milk Baby Formula - Ready to Feed (250 ml) - Short Date Deal
$39.54
#2Holle Dutch Stage 4 Goat Milk Baby Formula (800 g)
$79.99
#3Holle Dutch Stage 2 Cow Milk Baby Formula (800 g)
$62.99
#4Holle Dutch Stage 1 Cow Milk Baby Formula (800 g)
$62.99
#5Holle Dutch Stage 4 Cow Milk Baby Formula (800 g)
$62.99
#6Holle Dutch Stage 3 Cow Milk Baby Formula (800 g)
$62.99
#7Hipp Pure German Stage 1 Cow Milk Baby Formula (500 g)
$54.99
#8Hipp Pure German Stage Pre Cow Milk Baby Formula (500 g)
$54.99
#9Hipp Pure German Stage 4 Cow Milk Baby Formula (500 g)
$54.99
#10Hipp Pure German Stage 3 Cow Milk Baby Formula (500 g)
$54.99
Range: $33 - $135
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$441
Google Ads estimate
Yearly Ad Budget
$5K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| babyEasy | 233K | $0.66 | $7.8K |
| nutramigenEasy | 3K | $0.32 | $2.1K |
| holle formulaEasy | 2K | - | - |
| baby formula organicEasy | 320 | $8.97 | $1.4K |
| hipp stage 3Easy | 90 | - | - |
Trustpilot Rating
665 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (7)
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Frequently Asked Questions About My Organic Formula
Is My Organic Formula a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, My Organic Formula is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is My Organic Formula safe to buy from? Is it a scam?
My Organic Formula has a Trustpilot rating of 4.6/5 based on 665 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (62/100).
What is My Organic Formula's EcomScout rating and what does it mean?
My Organic Formula has an EcomScout rating of S (62/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does My Organic Formula generate?
My Organic Formula receives approximately 184.3K visits per year with estimated monthly revenue of $10.2K - $23.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does My Organic Formula use?
We detected 7 Shopify apps on My Organic Formula, including Shop, Klaviyo: Email Marketing & SMS, Bold Subscriptions and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Baby Formula store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against My Organic Formula. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Baby Formula store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.