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Mystic Moments

mysticmomentsuk.com
54/100
EcomScout

Mystic Moments receives an EcomScout Rating of A+ (54/100), ranking #35,827 out of 1,188,149 Shopify stores we track. This Aromatherapy Beauty & Personal Care store attracts 349.2K visits per year with estimated revenue of $4.5K - $8.8K/mo. It offers 1.8K products at an average price of £6.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$4.5K - $8.8K/mo
Est. Traffic/mo
29.1K
Products
1.8K
Top Market
GB (32%)
Top Channel
organic (46%)
Trustpilot
4.2/5 (667)

Store Intelligence Summary

Traffic breakdown: organic 46%, direct 28%, paid 11%, referral 3%.

Product pricing: Average price of £6 (range: £3 – £12) — ≈ $7.30 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $8.4K/mo in paid search ($100.5K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.2/5 based on 667 reviews. Good standing with customers.

Top markets: GB (32%), IL (7%), SA (7%).

Best-selling product: Lavender Essential Oil (£4.95). Other top sellers include Orange Sweet Essential Oil, Frankincense Essential Oil, Patchouli Essential Oil.

How is the EcomScout Rating calculated? The A+ grade (54/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Aromatherapy Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$281K/mo
Total Stores
258
Avg Revenue
$1K/mo
Top 10% Threshold
$19K/mo

Competition Breakdown

49%
34%
12%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Aromatherapy market generates $0M/month across 258 stores
  • 2% are enterprise stores (>$100K/mo) — achievable market
  • 83% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Aromatherapy stores earn $19K+/month
  • This store outperforms 94% of Aromatherapy competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
41.0%
Pages/Visit
3.9
Avg. Time on Site
57s
Avg. Product Price
£6

≈ $7.30 USD

Range: £3 - £12

Rating Breakdown

Trustpilot85/100
Business Quality80/100
Traffic Growth75/100
Marketing Efficiency45/100
Revenue Performance27/100

Traffic Sources

organic46.2%
direct27.7%
paid11.4%
referral3.4%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$8K

Google Ads estimate

Yearly Ad Budget

$100K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
essential oils68K$0.99$42.0K
witch hazel45K$0.23$1.4K
mystic32K$1.22$1.2K
shea butterEasy26K$0.69$123
evening primrose oil11K$0.86$828

Trustpilot Rating

4.2

667 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
32.1%
🇮🇱Israel
7.2%
🇸🇦Saudi Arabia
7.2%
🇮🇹Italy
6.2%
🇫🇷France
5.9%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Mystic Moments

Is Mystic Moments a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Mystic Moments is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Mystic Moments safe to buy from? Is it a scam?

Mystic Moments has a Trustpilot rating of 4.2/5 based on 667 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A+ (54/100).

What is Mystic Moments's EcomScout rating and what does it mean?

Mystic Moments has an EcomScout rating of A+ (54/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Mystic Moments generate?

Mystic Moments receives approximately 349.2K visits per year with estimated monthly revenue of $4.5K - $8.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Mystic Moments use?

We detected 12 Shopify apps on Mystic Moments, including Buy Button channel, Shop, Trustpilot and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Aromatherapy store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Mystic Moments. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Aromatherapy store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Mystic Moments Shopify store analysis • AromatherapyBeauty & Personal Care • Unlikely Dropshipper • Rating: A+

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