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NAÏF homepage screenshot
63/100
EcomScout

NAÏF receives an EcomScout Rating of S (63/100), ranking #5,037 out of 481,581 Shopify stores we track. This Skincare Beauty & Personal Care store attracts 862.2K visits per year with estimated revenue of $58.2K - $113.2K/mo..

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$58.2K - $113.2K/mo
Est. Traffic/mo
71.8K
Products
N/A
Top Market
NL (41%)
Top Channel
direct (29%)
Trustpilot
4.3/5 (684)

Store Intelligence Summary

Traffic breakdown: direct 29%, referral 8%.

Customer trust: Trustpilot score 4.3/5 based on 684 reviews. Good standing with customers.

Top markets: NL (41%), BE (17%), DE (13%).

How is the EcomScout Rating calculated? The S grade (63/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Skincare Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$9.6M/mo
Total Stores
7,392
Avg Revenue
$1K/mo
Top 10% Threshold
$11K/mo

Competition Breakdown

42%
48%
8%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Skincare market generates $10M/month across 7,392 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 90% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Skincare stores earn $11K+/month
  • This store outperforms 89% of Skincare competitors
  • Cleansers shows highest opportunity with $1,540 median revenue and medium competition
  • High average order value ($183) suggests premium positioning works well
  • 102 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
37.3%
Pages/Visit
5.4
Avg. Time on Site
2m 33s

Rating Breakdown

Trustpilot95/100
Traffic Growth80/100
Business Quality80/100
Revenue Performance56/100

Traffic Sources

direct28.7%
referral7.7%
organic0.0%
paid0.0%
social0.0%

Trustpilot Rating

4.3

684 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇳🇱Netherlands
41.1%
🇧🇪Belgium
16.7%
🇩🇪Germany
12.7%
🇺🇸United States
9.4%
🇨🇭Switzerland
9.1%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Product catalog quality is poor
  • Marketing efficiency and ROI need improvement

Recommendations

  • Enhance product descriptions, add more images, and expand catalog
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility

Shopify Theme

Detecting theme...

Trending Skincare Products

Products gaining popularity in Skincare right now, based on Amazon & Google Trends data.

Blue Lizard Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz

Blue Lizard Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz

97
$15.49+129%
medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid | Ideal for All, Korean Skin Care, 70 Pads (1 Pack)

medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid | Ideal for All, Korean Skin Care, 70 Pads (1 Pack)

91
$18.90+145%
Banana Boat Sport Ultra SPF 50 Sunscreen Spray | Banana Boat Sunscreen Spray SPF 50, Water Resistant, Oxybenzone Free, Sunblock, 6oz each Twin Pack

Banana Boat Sport Ultra SPF 50 Sunscreen Spray | Banana Boat Sunscreen Spray SPF 50, Water Resistant, Oxybenzone Free, Sunblock, 6oz each Twin Pack

86
$13.97+136%
CeraVe Moisturizing Cream, Body and Face Moisturizer for Dry Skin, Body Cream with Hyaluronic Acid and Ceramides, Daily Moisturizer, Oil-Free, Fragrance Free, Non-Comedogenic, 19 Ounce

CeraVe Moisturizing Cream, Body and Face Moisturizer for Dry Skin, Body Cream with Hyaluronic Acid and Ceramides, Daily Moisturizer, Oil-Free, Fragrance Free, Non-Comedogenic, 19 Ounce

86
$17.06+97%
See all trending Skincare products

Frequently Asked Questions About NAÏF

Is NAÏF a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, NAÏF is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is NAÏF safe to buy from? Is it a scam?

NAÏF has a Trustpilot rating of 4.3/5 based on 684 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (63/100).

What is NAÏF's EcomScout rating and what does it mean?

NAÏF has an EcomScout rating of S (63/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does NAÏF generate?

NAÏF receives approximately 862.2K visits per year with estimated monthly revenue of $58.2K - $113.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does NAÏF use?

We detected 4 Shopify apps on NAÏF, including Trustpilot, Klaviyo: Email Marketing & SMS, Back in Stock and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Skincare store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against NAÏF. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Skincare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

NAÏF Shopify store analysis • SkincareBeauty & Personal Care • Unlikely Dropshipper • Rating: S

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