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42/100
EcomScout

Nailo receives an EcomScout Rating of B+ (42/100), ranking #68,382 out of 935,254 Shopify stores we track. This Nail Care Beauty & Personal Care store attracts 22.3K visits per year with estimated revenue of $853 - $1.7K/mo. It offers 58 products at an average price of €21.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$853 - $1.7K/mo
Est. Traffic/mo
1.9K
Products
58
Top Market
ES (52%)
Top Channel
N/A
Trustpilot
3.9/5 (4)

Store Intelligence Summary

Product pricing: Average price of €21 (range: €10 – €49) — ≈ $23 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 3.9/5 based on 4 reviews. Good standing with customers.

Top markets: ES (52%), NL (48%).

Best-selling product: Ballerina Blush (€17). Other top sellers include Vintage Rose, Pillow Talk, Peachy Ombre.

How is the EcomScout Rating calculated? The B+ grade (42/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Nail Care Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$1.3M/mo
Total Stores
704
Avg Revenue
$2K/mo
Top 10% Threshold
$28K/mo

Competition Breakdown

40%
38%
15%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Nail Care market generates $1M/month across 704 stores
  • 4% are enterprise stores (>$100K/mo) — achievable market
  • 78% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Nail Care stores earn $28K+/month
  • This store outperforms 93% of Nail Care competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
37.6%
Pages/Visit
1.2
0
Avg. Product Price
€21

≈ $23 USD

Range: €10 - €49

Rating Breakdown

Business Quality80/100
Trustpilot65/100
Traffic Growth60/100
Revenue Performance24/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

3.9

4 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇪🇸Spain
52.4%
🇳🇱Netherlands
47.6%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Nailo

Is Nailo a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Nailo is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Nailo safe to buy from? Is it a scam?

Nailo has a Trustpilot rating of 3.9/5 based on 4 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (42/100).

What is Nailo's EcomScout rating and what does it mean?

Nailo has an EcomScout rating of B+ (42/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Nailo generate?

Nailo receives approximately 22.3K visits per year with estimated monthly revenue of $853 - $1.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Nailo use?

We detected 4 Shopify apps on Nailo, including Trustpilot, Judge.me Product Reviews, Bundle Builder and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Nail Care store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Nailo. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Nail Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Nailo Shopify store analysis • Nail CareBeauty & Personal Care • Unlikely Dropshipper • Rating: B+

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