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Nail Order

nailorder.co.uk
S
61/100
EcomScout

Nail Order receives an EcomScout Rating of S (61/100), ranking #16,196 out of 1,192,643 Shopify stores we track. This Nail Care Beauty & Personal Care store attracts 246.7K visits per year with estimated revenue of $69.3K - $134.8K/mo. It offers 849 products at an average price of £107.

Analysis by EcomScout Research Team · How we calculate ratings

Nail CareBeauty & Personal CareSalon Products
Est. Revenue/mo
$69.3K - $134.8K/mo
Est. Traffic/mo
20.6K
Products
849
Top Market
GB (74%)
Top Channel
organic (51%)
Trustpilot
4.6/5 (44)

Store Intelligence Summary

Traffic breakdown: organic 51%, direct 39%, referral 10%.

Product pricing: Average price of £107 (range: £2 – £320) — ≈ $136 USD. Positioned in the premium segment.

0

Customer trust: Trustpilot score 4.6/5 based on 44 reviews. Excellent reputation — customers rate this store highly.

Top markets: GB (74%), US (15%), PK (7%).

Best-selling product: Covering All Bases Conversion Course (Nail Order HQ) (£200). Other top sellers include Gel Polish Training Course (In-Person), AnGel Builder Gel Training Course (In-Person), Dura Gel Hard Gel Training Course (In-Person).

How is the EcomScout Rating calculated? The S grade (61/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Nail Care Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$1.7M/mo
Total Stores
878
Avg Revenue
$2K/mo
Top 10% Threshold
$28K/mo

Competition Breakdown

39%
39%
15%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Nail Care market generates $2M/month across 878 stores
  • •5% are enterprise stores (>$100K/mo) — achievable market
  • •78% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Nail Care stores earn $28K+/month
  • •This store outperforms 93% of Nail Care competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Nail Care

Shop84%Block70%Judge.me Product Reviews39%Klaviyo: Email Marketing & SMS33%

Best Selling Products

Covering All Bases Conversion Course (Nail Order HQ)#1

Covering All Bases Conversion Course (Nail Order HQ)

£200≈ $254

Gel Polish Training Course (In-Person)#2

Gel Polish Training Course (In-Person)

£199≈ $253

AnGel Builder Gel Training Course (In-Person)#3

AnGel Builder Gel Training Course (In-Person)

£199≈ $253

Dura Gel Hard Gel Training Course (In-Person)#4

Dura Gel Hard Gel Training Course (In-Person)

£199≈ $253

Xtensions Full Cover Tip Training Course (In-Person)#5

Xtensions Full Cover Tip Training Course (In-Person)

£150≈ $191

Acrylic Course (In-Person) ABT Accredited#6

Acrylic Course (In-Person) ABT Accredited

£299≈ $380

Nail Anatomy, Chemistry and Nail Order Prep Course#7

Nail Anatomy, Chemistry and Nail Order Prep Course

£29≈ $37

Online Beginners Gel Polish Course (ABT Accredited)#8

Online Beginners Gel Polish Course (ABT Accredited)

£320≈ $406

Online Dura Gel Hard Gel Course (ABT Accredited)#9

Online Dura Gel Hard Gel Course (ABT Accredited)

£150≈ $191

Online Angel Builder Gel Course (ABT Accredited)#10

Online Angel Builder Gel Course (ABT Accredited)

£129≈ $164

Analyzing...
Bounce Rate
30.0%
Pages/Visit
5.9
Avg. Time on Site
1m 39s
Avg. Product Price
£107

≈ $136 USD

Range: £2 - £320

Rating Breakdown

Business Quality80/100
Trustpilot80/100
Traffic Growth75/100
Revenue Performance58/100
Marketing Efficiency7/100

Traffic Sources

organic50.8%
direct38.9%
referral10.1%
paid0.0%
social0.0%

Marketing & Ad Spend

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

4.6

44 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
74.2%
🇺🇸United States
14.7%
🇵🇰Pakistan
7.1%
🇮🇪Ireland
4.1%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (13)

ShopTrustpilot3.5Judge.me Product ReviewsPageFly Landing Page Builder4.9Loox Photo Reviews4.9Infinite OptionsBack in StockReCharge SubscriptionsVitals4.9WiserKlaviyo: Email Marketing & SMSMembersBlock

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Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

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72
$5.99-6%
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

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$16.99+7%
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

68
$24.99+23%
Explore all trending products

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Frequently Asked Questions About Nail Order

Is Nail Order a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Nail Order is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Nail Order safe to buy from? Is it a scam?

Nail Order has a Trustpilot rating of 4.6/5 based on 44 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (61/100).

What is Nail Order's EcomScout rating and what does it mean?

Nail Order has an EcomScout rating of S (61/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Nail Order generate?

Nail Order receives approximately 246.7K visits per year with estimated monthly revenue of $69.3K - $134.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Nail Order use?

We detected 13 Shopify apps on Nail Order, including Shop, Trustpilot, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Nail Care store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Nail Order. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Nail Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Nail Order Shopify store analysis • Nail Care • Beauty & Personal Care • Unlikely Dropshipper • Rating: S

Last updated: August 11, 2026

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