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59/100
EcomScout

Nails receives an EcomScout Rating of S (59/100), ranking #7,274 out of 393,484 Shopify stores we track. This Nail Care Beauty & Personal Care store attracts 1.0M visits per year with estimated revenue of $39.0K - $75.8K/mo. It offers 865 products at an average price of $17.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$39.0K - $75.8K/mo
Est. Traffic/mo
83.8K
Products
865
Top Market
US (55%)
Top Channel
direct (28%)
Trustpilot
1.5/5 (105)

Store Intelligence Summary

Traffic breakdown: direct 28%, referral 3%.

Product pricing: Average price of $17 (range: $10 – $42). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $1.1K/mo in paid search ($13.5K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 1.5/5 based on 105 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (55%), GB (23%), DE (5%).

Best-selling product: Main Character Moment Nail Polish Duo - 45 Second Speedy Gloss ($15). Other top sellers include It's Giving Gracie Almond French Tip Press-On Nails, All Out Chrome 4-Piece Mirror Chrome Nail Polish Set, Cherry Noir Nail Polish Duo.

How is the EcomScout Rating calculated? The S grade (59/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Nail Care Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$1.1M/mo
Total Stores
261
Avg Revenue
$4K/mo
Top 10% Threshold
$55K/mo

Competition Breakdown

24%
43%
22%
5%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Nail Care market generates $1M/month across 261 stores
  • 6% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Nail Care stores earn $55K+/month
  • This store outperforms 92% of Nail Care competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
57.1%
Pages/Visit
4.1
Avg. Time on Site
53s
Avg. Product Price
$17

Range: $10 - $42

Rating Breakdown

Traffic Growth85/100
Business Quality75/100
Trustpilot50/100
Revenue Performance49/100
Marketing Efficiency41/100

Traffic Sources

direct28.3%
referral3.5%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$1K

Google Ads estimate

Yearly Ad Budget

$13K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
nail polish setEasy2K$0.78$319
nail incEasy2K$0.28$3
nails incEasy2K$0.50$426
nail polish setsEasy1K$0.71$68
nails inc usaEasy720$4.51$11

Trustpilot Rating

1.5

105 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
54.9%
🇬🇧United Kingdom
23.3%
🇩🇪Germany
4.9%
🇫🇷France
4.7%
🇨🇦Canada
2.4%

Analysis

Strengths

  • Excellent traffic and growth metrics

Recommendations

  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Frequently Asked Questions About Nails

Is Nails a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Nails is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.

Is Nails safe to buy from? Is it a scam?

Nails has a Trustpilot rating of 1.5/5 based on 105 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (59/100).

What is Nails's EcomScout rating and what does it mean?

Nails has an EcomScout rating of S (59/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Nails generate?

Nails receives approximately 1.0M visits per year with estimated monthly revenue of $39.0K - $75.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Nails use?

We detected 11 Shopify apps on Nails, including Shop, PageFly Landing Page Builder, Loox Photo Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Nail Care store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Nails. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Nail Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Nails Shopify store analysis • Nail CareBeauty & Personal Care • Likely Dropshipper • Rating: S

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