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HomeBreadcrumb separatorStoresBreadcrumb separatorNaked Kiwi
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Naked Kiwi

nakedkiwi.nz
A+
59/100
EcomScout

Naked Kiwi receives an EcomScout Rating of A+ (59/100), ranking #20,554 out of 1,190,454 Shopify stores we track. This Men's Underwear Fashion & Apparel store attracts 1.0M visits per year with estimated revenue of $26.9K - $58.2K/mo. It offers 637 products at an average price of NZ$33.

Analysis by EcomScout Research Team · How we calculate ratings

Men's UnderwearFashion & ApparelUnderwear
Est. Revenue/mo
$26.9K - $58.2K/mo
Est. Traffic/mo
85.9K
Products
637
Top Market
NZ (33%)
Top Channel
paid (36%)
Trustpilot
3.6/5 (33)

Store Intelligence Summary

Traffic breakdown: paid 36%, social 26%, direct 14%, organic 12%.

Product pricing: Average price of NZ$33 (range: NZ$16 – NZ$95) — ≈ $20 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 3.6/5 based on 33 reviews. Good standing with customers.

Top markets: NZ (33%), US (28%), AU (26%).

Best-selling product: Ultra Silk Thong (NZ$22.95). Other top sellers include Waterproof Intimacy Splash Blanket, Essentials Ice Silk Briefs, Naked Kiwi Key Chain Capsule.

How is the EcomScout Rating calculated? The A+ grade (59/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Men's Underwear Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$430K/mo
Total Stores
122
Avg Revenue
$4K/mo
Top 10% Threshold
$75K/mo

Competition Breakdown

30%
39%
20%
5%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Men's Underwear market generates $0M/month across 122 stores
  • •7% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Men's Underwear stores earn $75K+/month
  • •This store outperforms 95% of Men's Underwear competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Men's Underwear

Shop93%Block87%Judge.me Product Reviews51%Klaviyo: Email Marketing & SMS43%

Best Selling Products

Ultra Silk Thong#1

Ultra Silk Thong

NZ$22.95≈ $14

Waterproof Intimacy Splash Blanket#2

Waterproof Intimacy Splash Blanket

NZ$89.95≈ $55

Essentials Ice Silk Briefs#3

Essentials Ice Silk Briefs

NZ$17.95≈ $11

Naked Kiwi Key Chain Capsule#4

Naked Kiwi Key Chain Capsule

NZ$19.95≈ $12

Essentials Portable Douche#5

Essentials Portable Douche

NZ$15.95≈ $9.73

GX Thong#6

GX Thong

NZ$27.95≈ $17

Naked Kiwi Bottle Opener#7

Naked Kiwi Bottle Opener

NZ$19.95≈ $12

Classic Sports Jockstrap#8

Classic Sports Jockstrap

NZ$29.95≈ $18

Ice Silk Thong-Brief#9

Ice Silk Thong-Brief

NZ$19.95≈ $12

Football Jockstrap#10

Football Jockstrap

NZ$34.95≈ $21

Analyzing...
Bounce Rate
47.9%
Pages/Visit
4.5
Avg. Time on Site
2m 44s
Avg. Product Price
NZ$33

≈ $20 USD

Range: NZ$16 - NZ$95

Rating Breakdown

Traffic Growth80/100
Business Quality80/100
Trustpilot60/100
Revenue Performance56/100
Marketing Efficiency7/100

Traffic Sources

paid36.2%
social26.1%
direct13.7%
organic11.7%
referral5.6%

Trustpilot Rating

3.6

33 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇳🇿New Zealand
33.3%
🇺🇸United States
27.8%
🇦🇺Australia
26.1%
🇨🇦Canada
7.1%
🇬🇧United Kingdom
5.8%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (10)

ShopKlaviyo: Email Marketing & SMSJudge.me Product ReviewsUpPromote Affiliate MarketingOmnisend4.8Wishlist KingWishlistBlockEmbed4.9Ageverification

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Trending Products to Sell

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$5.99-6%
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IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

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$24.99+23%
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Monitor this store daily.

Sales changes, new products, app installs — delivered to your dashboard every morning.

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Frequently Asked Questions About Naked Kiwi

Is Naked Kiwi a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Naked Kiwi is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Naked Kiwi safe to buy from? Is it a scam?

Naked Kiwi has a Trustpilot rating of 3.6/5 based on 33 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A+ (59/100).

What is Naked Kiwi's EcomScout rating and what does it mean?

Naked Kiwi has an EcomScout rating of A+ (59/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Naked Kiwi generate?

Naked Kiwi receives approximately 1.0M visits per year with estimated monthly revenue of $26.9K - $58.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Naked Kiwi use?

We detected 10 Shopify apps on Naked Kiwi, including Shop, Klaviyo: Email Marketing & SMS, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Men's Underwear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Naked Kiwi. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Men's Underwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Naked Kiwi Shopify store analysis • Men's Underwear • Fashion & Apparel • Unlikely Dropshipper • Rating: A+

Last updated: August 12, 2026

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