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Naked Paper

nakedpaper.com
62/100
EcomScout

Naked Paper receives an EcomScout Rating of S (62/100), ranking #4,242 out of 229,830 Shopify stores we track. This Bathroom Supplies Home & Garden store attracts 1.3M visits per year with estimated revenue of $29.0K - $63.8K/mo. It offers 8 products at an average price of $16.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$29.0K - $63.8K/mo
Est. Traffic/mo
107.8K
Products
8
Top Market
GB (68%)
Top Channel
direct (16%)
Trustpilot
4.7/5 (1,630)

Store Intelligence Summary

Traffic breakdown: direct 16%, referral 3%.

Product pricing: Average price of $16 (range: $7 – $26). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $1.8K/mo in paid search ($21.5K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.7/5 based on 1,630 reviews. Excellent reputation — customers rate this store highly.

Top markets: GB (68%), US (8%), VN (3%).

Best-selling product: Roll Cosy ($7). Other top sellers include Unbleached Bamboo Toilet Paper, Unbleached Recycled Toilet Paper, Trial Box.

How is the EcomScout Rating calculated? The S grade (62/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Bathroom Supplies Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$62K/mo
Total Stores
2
Avg Revenue
$31K/mo
Top 10% Threshold
$46K/mo

Competition Breakdown

50%
50%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Bathroom Supplies market generates $0M/month across 2 stores
  • This store outperforms 33% of Bathroom Supplies competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
56.1%
Pages/Visit
3.3
Avg. Time on Site
1m 13s
Avg. Product Price
$16

Range: $7 - $26

Rating Breakdown

Trustpilot100/100
Traffic Growth80/100
Business Quality75/100
Revenue Performance44/100
Marketing Efficiency29/100

Traffic Sources

direct16.0%
referral3.4%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$2K

Google Ads estimate

Yearly Ad Budget

$21K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
toilet paper72K$2.46$27.2K
who gives a crapEasy17K--
toilet paper rollEasy4K$1.35$255
recycled toilet paperEasy1K$0.57$1
paper toiletEasy1K$3.20$65

Trustpilot Rating

4.7

1,630 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
67.6%
🇺🇸United States
8.4%
🇻🇳Vietnam
3.4%
🇫🇷France
2.7%
🇹🇭Thailand
2.0%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics

Shopify Theme

Detecting theme...

Frequently Asked Questions About Naked Paper

Is Naked Paper a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Naked Paper is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.

Is Naked Paper safe to buy from? Is it a scam?

Naked Paper has a Trustpilot rating of 4.7/5 based on 1,630 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (62/100).

What is Naked Paper's EcomScout rating and what does it mean?

Naked Paper has an EcomScout rating of S (62/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Naked Paper generate?

Naked Paper receives approximately 1.3M visits per year with estimated monthly revenue of $29.0K - $63.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Naked Paper use?

We detected 10 Shopify apps on Naked Paper, including Shop, Loox Photo Reviews, ReCharge Subscriptions and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Bathroom Supplies store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Naked Paper. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Bathroom Supplies store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Naked Paper Shopify store analysis • Bathroom SuppliesHome & Garden • Likely Dropshipper • Rating: S

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