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Napp Mattress in a Box

napp.co.nz
47/100
EcomScout

Napp Mattress in a Box receives an EcomScout Rating of B+ (47/100), ranking #41,249 out of 878,488 Shopify stores we track. This Bedding and Mattresses Home & Garden store attracts 24.5K visits per year with estimated revenue of $7.3K - $16.0K/mo. It offers 51 products at an average price of NZ$2,267.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$7.3K - $16.0K/mo
Est. Traffic/mo
2.0K
Products
51
Top Market
NZ (100%)
Top Channel
N/A
Trustpilot
3.8/5 (2)

Store Intelligence Summary

Product pricing: Average price of NZ$2,267 (range: NZ$89 – NZ$8,490) — ≈ $1,383 USD. Positioned in the premium segment.

Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.8/5 based on 2 reviews. Good standing with customers.

Top markets: NZ (100%).

Best-selling product: Napp Headboards (NZ$1,195). Other top sellers include Fitted Sheets, NZ Made Butterfly Sheets, Mattress Protectors.

How is the EcomScout Rating calculated? The B+ grade (47/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Bedding and Mattresses Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$134K/mo
Total Stores
14
Avg Revenue
$10K/mo
Top 10% Threshold
$76K/mo

Competition Breakdown

50%
36%
7%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Bedding and Mattresses market generates $0M/month across 14 stores
  • 7% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Bedding and Mattresses stores earn $76K+/month
  • This store outperforms 87% of Bedding and Mattresses competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
30.3%
Pages/Visit
1.6
Avg. Time on Site
18s
Avg. Product Price
NZ$2,267

≈ $1,383 USD

Range: NZ$89 - NZ$8,490

Rating Breakdown

Business Quality80/100
Trustpilot65/100
Traffic Growth55/100
Revenue Performance35/100
Marketing Efficiency22/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$1

Google Ads estimate

Yearly Ad Budget

$12

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

3.8

2 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇳🇿New Zealand
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Napp Mattress in a Box

Is Napp Mattress in a Box a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Napp Mattress in a Box is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Napp Mattress in a Box safe to buy from? Is it a scam?

Napp Mattress in a Box has a Trustpilot rating of 3.8/5 based on 2 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (47/100).

What is Napp Mattress in a Box's EcomScout rating and what does it mean?

Napp Mattress in a Box has an EcomScout rating of B+ (47/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Napp Mattress in a Box generate?

Napp Mattress in a Box receives approximately 24.5K visits per year with estimated monthly revenue of $7.3K - $16.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Napp Mattress in a Box use?

We detected 9 Shopify apps on Napp Mattress in a Box, including Pre-Order, Shop, Stamped.io Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Bedding and Mattresses store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Napp Mattress in a Box. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Bedding and Mattresses store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Napp Mattress in a Box Shopify store analysis • Bedding and MattressesHome & Garden • Unlikely Dropshipper • Rating: B+

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