Naturalmat
naturalmat.co.ukNaturalmat receives an EcomScout Rating of S (65/100), ranking #2,744 out of 200,603 Shopify stores we track. This Bedding and Mattresses Home & Garden store attracts 806.2K visits per year with estimated revenue of $499.1K - $1.1M/mo. It offers 2.5K+ products at an average price of $499.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 85%, direct 9%, referral 3%, social 1%.
Product pricing: Average price of $499 (range: $22 – $2080). Positioned in the premium segment.
Ad spend: Estimated $29/mo in paid search ($348/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.1/5 based on 24 reviews. Good standing with customers.
Top markets: GB (58%), US (5%), IE (4%).
Best-selling product: Organic Waterproof Children's Mattress Protector ($22). Other top sellers include Washable Wool Mattress Protector, The Superb Mattress, The Sumptuous Mattress.
Bedding and Mattresses Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Bedding and Mattresses market generates $0M/month across 1 stores
- •This store outperforms 0% of Bedding and Mattresses competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Bedding and Mattresses
Best Selling Products
#1Organic Waterproof Children's Mattress Protector
$22
#2Washable Wool Mattress Protector
$90
#3The Superb Mattress
$1430
#4The Sumptuous Mattress
$2080
#5The Coco Mat
$100
#6The Organic Wool Duvet
$115
#7The Organic Wool Pillow
$75
#8Mattress Recycling
$60
#9Organic Cotton Deep Fitted Sheet
$60
#10The Wool and Down Pillow
$115
Range: $22 - $2080
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$29
Google Ads estimate
Yearly Ad Budget
$348
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| natural mattress | 400 | $10.62 | $31.7K |
| natural textilesEasy | 135 | - | - |
| organic pillow protectorEasy | 90 | $1.25 | $11 |
| natural mattress ukEasy | 80 | - | - |
| organic wool pillowEasy | 44 | $3.87 | $49 |
Trustpilot Rating
24 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Strong revenue performance and growth
- High business quality and trust indicators
- High-quality product catalog
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (5)
Similar Stores
View all →Frequently Asked Questions About Naturalmat
Is Naturalmat a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Naturalmat is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Naturalmat safe to buy from? Is it a scam?
Naturalmat has a Trustpilot rating of 4.1/5 based on 24 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (65/100).
What is Naturalmat's EcomScout rating and what does it mean?
Naturalmat has an EcomScout rating of S (65/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Naturalmat generate?
Naturalmat receives approximately 806.2K visits per year with estimated monthly revenue of $499.1K - $1.1M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Naturalmat use?
We detected 5 Shopify apps on Naturalmat, including Shop, Klaviyo: Email Marketing & SMS, Gorgias and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Bedding and Mattresses store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Naturalmat. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Bedding and Mattresses store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.