Nature's Lab
natureslab.comNature's Lab receives an EcomScout Rating of S (62/100), ranking #8,391 out of 933,007 Shopify stores we track. This Vitamins & Supplements Health & Wellness store attracts 260.5K visits per year with estimated revenue of $14.2K - $28.5K/mo. It offers 55 products at an average price of $26.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 31%, organic 28%, referral 8%, social 4%.
Product pricing: Average price of $26 (range: $11 – $80). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $151/mo in paid search ($1.8K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.6/5 based on 143 reviews. Excellent reputation — customers rate this store highly.
Top markets: US (82%), IN (4%), GB (4%).
Best-selling product: Nature's Lab Gold One Daily Multivitamin ($24.99). Other top sellers include Nature's Lab Gold Six Daily Advanced Multivitamin - 180 Capsules, Nature's Lab Gold Magnesium + Ashwagandha with L-Theanine - 60 Capsules, Nature's Lab Gold Berbevis® Berberine Phytosome™ Extract - 60 Capsules.
Vitamins & Supplements Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Vitamins & Supplements market generates $1M/month across 290 stores
- •5% are enterprise stores (>$100K/mo) — achievable market
- •71% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Vitamins & Supplements stores earn $41K+/month
- •This store outperforms 93% of Vitamins & Supplements competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Vitamins & Supplements
Best Selling Products
#1Nature's Lab Gold One Daily Multivitamin
$24.99
#2Nature's Lab Gold Six Daily Advanced Multivitamin - 180 Capsules
$39.99
#3Nature's Lab Gold Magnesium + Ashwagandha with L-Theanine - 60 Capsules
$14.99
#4Nature's Lab Gold Berbevis® Berberine Phytosome™ Extract - 60 Capsules
$29.99
#5Nature's Lab Gold Turmeric Extract with Curcumin C3 Complex and BioPerine - 120 Capsules
$29.99
#6Nature's Lab Gold Ultimate Wellness Pack
$79.99
#7Nature's Lab Gold CoQ10 + Alpha Lipoic Acid + Acetyl L-Carnitine HCl - 60 Capsules
$19.99
#8Nature's Lab Hyaluronic Acid with BioCell Collagen® & OptiMSM® - 120 Capsules
$19.99
#9Nature's Lab Triple Strength Omega-3 Fish Oil with EPA & DHA - 180 Softgels
$24.99
#10Nature's Lab Gold Super Vitamin C 1000 mg - 120 Capsules
$17.99
Range: $11 - $80
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$151
Google Ads estimate
Yearly Ad Budget
$2K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| nature's labEasy | 480 | - | - |
| nature's lab one daily multivitaminEasy | 270 | - | - |
| nature's lab hyaluronic acidEasy | 250 | - | - |
| curell supplement | 250 | - | - |
| nature's lab multivitaminEasy | 150 | - | - |
Trustpilot Rating
143 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- Excellent Trustpilot rating and review volume
Shopify Theme
Tech Stack & Apps
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Frequently Asked Questions About Nature's Lab
Is Nature's Lab a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Nature's Lab is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.
Is Nature's Lab safe to buy from? Is it a scam?
Nature's Lab has a Trustpilot rating of 4.6/5 based on 143 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (62/100).
What is Nature's Lab's EcomScout rating and what does it mean?
Nature's Lab has an EcomScout rating of S (62/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Nature's Lab generate?
Nature's Lab receives approximately 260.5K visits per year with estimated monthly revenue of $14.2K - $28.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Nature's Lab use?
We detected 20 Shopify apps on Nature's Lab, including Shop, Gorgias, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Vitamins & Supplements store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Nature's Lab. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Vitamins & Supplements store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.