NBC
nbcstore.comNBC receives an EcomScout Rating of S (71/100), ranking #1,319 out of 549,255 Shopify stores we track. This Specialty Foods Food & Beverage store attracts 3.9M visits per year with estimated revenue of $285.6K - $571.2K/mo. It offers 2.3K products at an average price of $30.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 24%, referral 4%.
Product pricing: Average price of $30 (range: $16 – $52). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $4.3K/mo in paid search ($51.9K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 2.5/5 based on 9 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (71%), GB (3%), CA (3%).
Best-selling product: The Real Housewives Personalized City Stemless Wine Glass - Set of 2 ($34.95). Other top sellers include Below Deck Stemless Wine Glasses - Set of 2, Watch What Happens Live Set of 4 Premium Shot Glasses, The Real Housewives Soft Sherpa Embroidered Blanket.
Specialty Foods Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Specialty Foods market generates $21M/month across 4,383 stores
- •7% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Specialty Foods stores earn $74K+/month
- •This store outperforms 93% of Specialty Foods competitors
- •Low average order value ($0) — consider bundling or upsells
- •325 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Specialty Foods
Best Selling Products
#1The Real Housewives Personalized City Stemless Wine Glass - Set of 2
$34.95
#2Below Deck Stemless Wine Glasses - Set of 2
$30.96
#3Watch What Happens Live Set of 4 Premium Shot Glasses
$42.45
#4The Real Housewives Soft Sherpa Embroidered Blanket
$52.45
#5Top Chef Stemless Wine Glasses - Set of 2
$29.30
#6Disclosure Day Stag Popcorn Bucket
$49.95
#7Watch What Happens Live Mazel Men's Short Sleeve T-Shirt
$26.95
#8Below Deck Anchor Tote Bag
$26.95
#9Watch What Happens Live Mazel Stemless Wine Glasses - Set of 2
$26.46
#10Bravo White Mug
$16.29
Range: $16 - $52
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$4K
Google Ads estimate
Yearly Ad Budget
$52K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| nbcuniversal | 26K | - | - |
| the office giftsEasy | 3K | $0.46 | $107 |
| the office merchandiseEasy | 2K | $0.28 | $564 |
| psych merchandiseEasy | 2K | - | - |
| the office merchEasy | 2K | $0.22 | $181 |
Trustpilot Rating
9 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
Shopify Theme
Tech Stack & Apps
Browse All Apps →
SearchaniseSimilar Stores
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Frequently Asked Questions About NBC
Is NBC a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, NBC is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is NBC safe to buy from? Is it a scam?
NBC has a Trustpilot rating of 2.5/5 based on 9 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (71/100).
What is NBC's EcomScout rating and what does it mean?
NBC has an EcomScout rating of S (71/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does NBC generate?
NBC receives approximately 3.9M visits per year with estimated monthly revenue of $285.6K - $571.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does NBC use?
We detected 15 Shopify apps on NBC, including Wiser, Shop, Size Charts and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Specialty Foods store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against NBC. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Specialty Foods store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.