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nblstore.com.au

nblstore.com.au
45/100
EcomScout

nblstore.com.au receives an EcomScout Rating of B+ (45/100), ranking #29,776 out of 481,811 Shopify stores we track. This Home Decor Home & Garden store attracts 187.6K visits per year with estimated revenue of $10.5K - $23.1K/mo. It offers 1.6K products at an average price of $71.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$10.5K - $23.1K/mo
Est. Traffic/mo
15.6K
Products
1.6K
Top Market
AU (74%)
Top Channel
referral (10%)
Est. Ad Spend/mo
$1

Store Intelligence Summary

Traffic breakdown: referral 10%.

Product pricing: Average price of $71 (range: $6 – $130). Mid-range pricing strategy.

Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: AU (74%), US (18%), NZ (8%).

Best-selling product: Illawarra Hawks 19/20 Authentic Home Jersey - LaMelo Ball (with SLAM) ($89.95). Other top sellers include Illawarra Hawks 19/20 Authentic Away Jersey - LaMelo Ball (with SLAM), Tasmania JackJumpers 23/24 NBL Finals Champions Jersey, Illawarra Hawks NBL25 Finals Champion Jersey.

How is the EcomScout Rating calculated? The B+ grade (45/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Home Decor Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$11.4M/mo
Total Stores
4,383
Avg Revenue
$3K/mo
Top 10% Threshold
$35K/mo

Competition Breakdown

30%
43%
19%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Home Decor market generates $11M/month across 4,383 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • 73% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Home Decor stores earn $35K+/month
  • This store outperforms 93% of Home Decor competitors
  • Low average order value ($0) — consider bundling or upsells
  • 201 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
28.7%
Pages/Visit
2.3
Avg. Time on Site
42s
Avg. Product Price
$71

Range: $6 - $130

Rating Breakdown

Business Quality80/100
Traffic Growth65/100
Revenue Performance48/100
Marketing Efficiency22/100

Traffic Sources

referral10.2%
organic0.0%
paid0.0%
social0.0%
direct0.0%

Marketing & Ad Spend

Monthly Ad Spend

$1

Google Ads estimate

Yearly Ad Budget

$12

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
nbl capsEasy30--

Top Countries

🇦🇺Australia
74.0%
🇺🇸United States
18.5%
🇳🇿New Zealand
7.5%

Analysis

Strengths

  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor

Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor

100
$19.99+223%
RELEANY Area Rugs 8'x10' Washable Non-Slip, Floral Vintage Distress Medallion Carpet for Living Room Bedroom Dining Room, Terracotta Burnt Orange Green

RELEANY Area Rugs 8'x10' Washable Non-Slip, Floral Vintage Distress Medallion Carpet for Living Room Bedroom Dining Room, Terracotta Burnt Orange Green

100
$89.99+223%
DUMOS 64"x21" Arched Full Length Floor Mirror, Full Body Mirror with Stand, Shatterproof Tempered Glass, Modern Aluminum Alloy Frame, Free Standing or Leaning for Home Decor, Gold

DUMOS 64"x21" Arched Full Length Floor Mirror, Full Body Mirror with Stand, Shatterproof Tempered Glass, Modern Aluminum Alloy Frame, Free Standing or Leaning for Home Decor, Gold

99
$48.99+223%
AMADA HOMEFURNISHING 8x10 Washable Area Rug, Low-Profile with Non-Slip Backing & Durable Edge Binding, Vintage Large Rugs for Living Room, Bedroom, Dining Room, Blue

AMADA HOMEFURNISHING 8x10 Washable Area Rug, Low-Profile with Non-Slip Backing & Durable Edge Binding, Vintage Large Rugs for Living Room, Bedroom, Dining Room, Blue

99
$69.99+223%
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Frequently Asked Questions About nblstore.com.au

Is nblstore.com.au a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, nblstore.com.au is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is nblstore.com.au safe to buy from? Is it a scam?

We don't have Trustpilot review data for nblstore.com.au. However, our EcomScout rating is B+ (45/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is nblstore.com.au's EcomScout rating and what does it mean?

nblstore.com.au has an EcomScout rating of B+ (45/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does nblstore.com.au generate?

nblstore.com.au receives approximately 187.6K visits per year with estimated monthly revenue of $10.5K - $23.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does nblstore.com.au use?

We detected 7 Shopify apps on nblstore.com.au, including Pre-Order, Shop, Yotpo Reviews & UGC and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Home Decor store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against nblstore.com.au. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

nblstore.com.au Shopify store analysis • Home DecorHome & Garden • Unlikely Dropshipper • Rating: B+

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