Neäl & Wølf
nealandwolf.comNeäl & Wølf receives an EcomScout Rating of S (67/100), ranking #2,119 out of 289,150 Shopify stores we track. This Haircare Beauty & Personal Care store attracts 809.0K visits per year with estimated revenue of $73.4K - $142.7K/mo. It offers 99 products at an average price of $31.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 6%, referral 2%.
Product pricing: Average price of $31 (range: $6 – $200). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $74/mo in paid search ($888/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.5/5 based on 62 reviews. Excellent reputation — customers rate this store highly.
Top markets: US (38%), GB (25%), AU (8%).
Best-selling product: HERØ Ionic Technology Hair Dryer ($199.99). Other top sellers include SILK Smoothing Balm 200ml, MIRACLE Rapid Blow-dry Mist 200ml, DAILY Cleansing Shampoo 950ml.
Haircare Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Haircare market generates $9M/month across 780 stores
- •17% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Haircare stores earn $145K+/month
- •This store outperforms 92% of Haircare competitors
- •Low average order value ($0) — consider bundling or upsells
- •130 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
#1HERØ Ionic Technology Hair Dryer
$199.99
#2SILK Smoothing Balm 200ml
$12.4
#3MIRACLE Rapid Blow-dry Mist 200ml
$23
#4DAILY Cleansing Shampoo 950ml
$29
#5GUARD Heat Protection Spray 150ml
$15.5
#6HARMONY Intensive Care Treatment 950ml
$37
#7VELVET Nourishing Hair Oil 100ml
$18.5
#8DAILY Conditioner 950ml
$29
#9BLONDE Purple Brightening Shampoo 950ml
$29
#10VELVET Nourishing Hair Oil 30ml Mini
$8.5
Range: $6 - $200
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$74
Google Ads estimate
Yearly Ad Budget
$888
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| shampoo for sensitive scalpEasy | 180 | $1.75 | $81 |
| strawberry honey hair | 150 | - | - |
| vegan haircare | 100 | - | - |
| cruelty free heat protectantEasy | 90 | - | - |
| great shampoo and conditioner | 70 | $2.14 | - |
Trustpilot Rating
62 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Shopify Theme
Tech Stack & Apps
Browse All Apps →Similar Stores
View all →Trending Haircare Products
Products gaining popularity in Haircare right now, based on Amazon & Google Trends data.
Aussie Miracle Moist with Avocado & Jojoba Oil, Paraben Free Conditioner, 26.2 fl oz
ZVOREI 8Pcs Hair Brushes Set with 4Pcs Topsy Hair Tail Tools 1Pcs Bristle Teasing Hair Brush 1Pcs Edge Control Brush 2Pcs Metal Pin Rat Tail Combs for Woman Girl hair Styling,Edge&Back Brushing,Pink
L3 Level 3 Styling Powder - Natural Look Mens Powder - Easy to Apply with No Oil or Greasy Residue (Small - 30 Grams)
slopehill Professional Ionic Hair Dryer, Powerful 1800W Fast Drying Low Noise Blow Dryer with 2 Concentrator Nozzle 1 Diffuser Attachments for Home Salon Travel (Black)
Frequently Asked Questions About Neäl & Wølf
Is Neäl & Wølf a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Neäl & Wølf is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Neäl & Wølf safe to buy from? Is it a scam?
Neäl & Wølf has a Trustpilot rating of 4.5/5 based on 62 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (67/100).
What is Neäl & Wølf's EcomScout rating and what does it mean?
Neäl & Wølf has an EcomScout rating of S (67/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Neäl & Wølf generate?
Neäl & Wølf receives approximately 809.0K visits per year with estimated monthly revenue of $73.4K - $142.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Neäl & Wølf use?
We detected 14 Shopify apps on Neäl & Wølf, including Yotpo Reviews & UGC, Shop, Form Builder and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Haircare store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Neäl & Wølf. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Haircare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.