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Necksbestthing

necksbestthing.co
45/100
EcomScout

Necksbestthing receives an EcomScout Rating of B+ (45/100), ranking #47,500 out of 901,424 Shopify stores we track. This Sleep Aids Health & Wellness store attracts 10.4K visits per year with estimated revenue of $1.3K - $2.7K/mo. It offers 6 products at an average price of NZ$96.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$1.3K - $2.7K/mo
Est. Traffic/mo
865
Products
6
Top Channel
N/A
Trustpilot
3.7/5 (1)

Store Intelligence Summary

Product pricing: Average price of NZ$96 (range: NZ$20 – NZ$170) — ≈ $58 USD. Mid-range pricing strategy.

Ad spend: Estimated $20/mo in paid search ($240/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.7/5 based on 1 reviews. Good standing with customers.

Best-selling product: Neck's Best Thing - Orthopaedic Pillow (NZ$129). Other top sellers include Neck + Shoulder Heat Pack, Rest & Recovery Bundle, Orthopaedic travel pillow.

How is the EcomScout Rating calculated? The B+ grade (45/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Sleep Aids Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$273K/mo
Total Stores
190
Avg Revenue
$1K/mo
Top 10% Threshold
$17K/mo

Competition Breakdown

43%
40%
13%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Sleep Aids market generates $0M/month across 190 stores
  • 2% are enterprise stores (>$100K/mo) — achievable market
  • 83% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Sleep Aids stores earn $17K+/month
  • This store outperforms 92% of Sleep Aids competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
100.0%
Pages/Visit
1.0
0
Avg. Product Price
NZ$96

≈ $58 USD

Range: NZ$20 - NZ$170

Rating Breakdown

Business Quality80/100
Traffic Growth65/100
Trustpilot55/100
Revenue Performance28/100
Marketing Efficiency22/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$20

Google Ads estimate

Yearly Ad Budget

$240

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
neck pillow for sleepingEasy440$1.45$171

Trustpilot Rating

3.7

1 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Necksbestthing

Is Necksbestthing a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Necksbestthing is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Necksbestthing safe to buy from? Is it a scam?

Necksbestthing has a Trustpilot rating of 3.7/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (45/100).

What is Necksbestthing's EcomScout rating and what does it mean?

Necksbestthing has an EcomScout rating of B+ (45/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Necksbestthing generate?

Necksbestthing receives approximately 10.4K visits per year with estimated monthly revenue of $1.3K - $2.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Necksbestthing use?

We detected 6 Shopify apps on Necksbestthing, including Shop, Klaviyo: Email Marketing & SMS, Back in Stock and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Sleep Aids store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Necksbestthing. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Sleep Aids store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Necksbestthing Shopify store analysis • Sleep AidsHealth & Wellness • Unlikely Dropshipper • Rating: B+

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