needessentials.com
needessentials.comneedessentials.com receives an EcomScout Rating of S (67/100), ranking #3,284 out of 686,395 Shopify stores we track. This Hair Care & Extensions Beauty & Personal Care store attracts 765.8K visits per year with estimated revenue of $128.5K - $249.9K/mo. It offers 214 products at an average price of A$157.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 28%, paid 20%, direct 19%, referral 7%.
Product pricing: Average price of A$157 (range: A$6 – A$350) — ≈ $104 USD. Positioned in the premium segment.
Ad spend: Estimated $2.0K/mo in paid search ($23.6K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.1/5 based on 3 reviews. Mixed reviews — potential service or quality concerns.
Top markets: AU (60%), US (20%), NZ (9%).
Best-selling product: 3/2 Liquid Sealed Thermal Chest Zip Wetsuit (A$350). Other top sellers include 2mm Thermal Chest Zip Short Arm Wetsuit, SurfAid Not-For-Profit Wax, 4mm Wetsuit Boot.
Hair Care & Extensions Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Hair Care & Extensions market generates $4M/month across 980 stores
- •5% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Hair Care & Extensions stores earn $45K+/month
- •This store outperforms 91% of Hair Care & Extensions competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Hair Care & Extensions
Best Selling Products
#1GIFT CARDS
A$25≈ $17
#23/2 Liquid Sealed Thermal Chest Zip Wetsuit
A$350≈ $231
#32mm Thermal Chest Zip Short Arm Wetsuit
A$260≈ $172
#4SurfAid Not-For-Profit Wax
A$6≈ $3.96
#54mm Wetsuit Boot
A$80≈ $53
#6Womens 3/2 Thermal Chest Zip Wetsuit
A$280≈ $185
#72mm Thermal Chest Zip Long Arm Spring Wetsuit
A$260≈ $172
#8Natural Zinc (SurfAid)
A$20≈ $13
#93/2 Thermal Back Zip Wetsuit
A$280≈ $185
#10Black-Scallop Boardshort
A$50≈ $33
≈ $104 USD
Range: A$6 - A$350
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$2K
Google Ads estimate
Yearly Ad Budget
$24K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| essentialEasy | 104K | $0.54 | $319 |
| buell wetsuitsEasy | 3K | $0.55 | $2 |
| wetsuitsEasy | 3K | $0.87 | $4.8K |
| needessentialsEasy | 2K | - | - |
| best wetsuitsEasy | 1K | $0.70 | $73 |
Trustpilot Rating
3 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (8)
MailchimpSimilar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
Aussie Miracle Moist with Avocado & Jojoba Oil, Paraben Free Conditioner, 26.2 fl oz
ZVOREI 8Pcs Hair Brushes Set with 4Pcs Topsy Hair Tail Tools 1Pcs Bristle Teasing Hair Brush 1Pcs Edge Control Brush 2Pcs Metal Pin Rat Tail Combs for Woman Girl hair Styling,Edge&Back Brushing,Pink
L3 Level 3 Styling Powder - Natural Look Mens Powder - Easy to Apply with No Oil or Greasy Residue (Small - 30 Grams)
slopehill Professional Ionic Hair Dryer, Powerful 1800W Fast Drying Low Noise Blow Dryer with 2 Concentrator Nozzle 1 Diffuser Attachments for Home Salon Travel (Black)
Frequently Asked Questions About needessentials.com
Is needessentials.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, needessentials.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is needessentials.com safe to buy from? Is it a scam?
needessentials.com has a Trustpilot rating of 3.1/5 based on 3 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (67/100).
What is needessentials.com's EcomScout rating and what does it mean?
needessentials.com has an EcomScout rating of S (67/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does needessentials.com generate?
needessentials.com receives approximately 765.8K visits per year with estimated monthly revenue of $128.5K - $249.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does needessentials.com use?
We detected 8 Shopify apps on needessentials.com, including Shop, Gorgias, Back in Stock and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Hair Care & Extensions store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against needessentials.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hair Care & Extensions store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.