Nelly's Security
nellyssecurity.comNelly's Security receives an EcomScout Rating of A+ (58/100), ranking #16,125 out of 1,097,530 Shopify stores we track. This Security Equipment Electronics & Tech store attracts 373.3K visits per year with estimated revenue of $102.3K - $255.8K/mo. It offers 794 products at an average price of $358.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 30%, direct 26%, paid 24%, social 4%.
Product pricing: Average price of $358 (range: $4 – $1,839). Positioned in the premium segment.
Ad spend: Estimated $17.3K/mo in paid search ($208.0K/yr). Moderate paid strategy supplementing organic growth.
0Top markets: US (80%), CA (5%), IN (3%).
Best-selling product: Wireless Chime for Uniview Dual Lens Video Doorbell Security Camera (ED-R1) ($59).
Security Equipment Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Security Equipment market generates $0M/month across 15 stores
- •20% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Security Equipment stores earn $258K+/month
- •This store outperforms 95% of Security Equipment competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Security Equipment
Best Selling Products
#1Guard Series 4MP Easystar NDAA-Compliant Weatherproof Vandal-Resistant Dome IP Security Camera with a 2.8mm Fixed Lens (H1D-4F28)
$299
#2Wireless Chime for Uniview Dual Lens Video Doorbell Security Camera (ED-R1)
$59
#3HD 3MP + 2MP Dual Lens Weatherproof Video Doorbell Wi-Fi Security Camera w/ 2-Way Audio, Human Body & Package Detection (ED-525B-WB)
$280
#4Uniview 4MP Weatherproof License Plate Recognition (LPR) IP Bullet Camera with AI Vehicle Detection, Wise-ISP, 8-32mm Motorized Zoom, 60fps, PoE, ANR, NDAA Compliant (PKC2641-Z80-P)
$1,839
#5IPCamPower 4 Port Gigabit Unmanaged POE Switch, 30W POE+ (802.3at) per port, 60W Max Budget, Extend Mode up to 820' Cable Runs, 4 POE & 2 Uplink, All Ports Gigabit 10/100/1000 (PPS-4G2G-AT1)
$69.99
#6IPCamPower 24 Port Gigabit POE Network Switch W/ 4 Gigabit Uplinks, POE+ 30 Watts per Port, 360 Watts Total Budget, UL Listed, TAA Compliant (PPS-24G2G-AT1)
$249.99
#7IPCamPower POEPower 16 Port Gigabit Unmanaged POE Switch, 30W POE+ (802.3at) per Port, 250W Max Budget, Extend Mode up to 820' Cable Runs, 16 POE & 4 Uplink, 10/100/1000 (PPS-16G2G-AT1)
$219.99
#8IPCamPower POEPower 8 Port Gigabit Unmanaged POE Switch, 30W POE+ (802.3at) per port, 120W Max Budget, Extend Mode up to 820' Cable Runs, 8 POE & 4 Uplink, All Ports Gigabit 10/100/1000 (PPS-8G2G-AT1)
$99.99
#9IPCamPower Click to expand POEPower 16 Port 802.3bt POE++ Extreme Power Gigabit POE Switch, 90 Watts on Each Port, 1200 Total Watts Budget, 4 Additional Ethernet & SFP Uplinks, 10/100/1000 (PPS-16G2G-BT1)
$599.99
#10IPCamPower POEPower 8 Port 802.3bt POE++ Extreme Power Gigabit POE Switch, Full 90 Watts on Each Port, 770 Total Watts Budget, 4 Additional Ethernet & SFP Uplinks, 10/100/1000 (PPS-8G2G-BT1)
$399.99
Range: $4 - $1,839
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$17K
Google Ads estimate
Yearly Ad Budget
$208K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| surveillance | 58K | $2.33 | $23.8K |
| hdmi cable | 54K | $0.67 | $3.6K |
| cctv | 41K | $2.92 | $20.9K |
| reolinkEasy | 31K | - | - |
| hikvisionEasy | 30K | $0.62 | $991 |
Trustpilot Rating
0 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- High-quality product catalog
Weaknesses
- Trustpilot rating and review volume need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Similar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses
Frequently Asked Questions About Nelly's Security
Is Nelly's Security a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Nelly's Security is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Nelly's Security safe to buy from? Is it a scam?
We don't have Trustpilot review data for Nelly's Security. However, our EcomScout rating is A+ (58/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is Nelly's Security's EcomScout rating and what does it mean?
Nelly's Security has an EcomScout rating of A+ (58/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Nelly's Security generate?
Nelly's Security receives approximately 373.3K visits per year with estimated monthly revenue of $102.3K - $255.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Nelly's Security use?
We detected 9 Shopify apps on Nelly's Security, including Shop, Klaviyo: Email Marketing & SMS, Pre-Order and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Security Equipment store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Nelly's Security. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Security Equipment store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.