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NeonWill

neonwill.com
S
59/100
EcomScout

NeonWill receives an EcomScout Rating of S (59/100), ranking #20,879 out of 1,222,479 Shopify stores we track. This Pet Supplies Pets store attracts 32.5K visits per year with estimated revenue of $14.1K - $28.2K/mo. It offers 2.5K+ products at an average price of $144.

Analysis by EcomScout Research Team · How we calculate ratings

Pet SuppliesPetsPet Food
Est. Revenue/mo
$14.1K - $28.2K/mo
Est. Traffic/mo
2.7K
Products
2.5K+
Top Market
US (100%)
Top Channel
N/A
Trustpilot
4.9/5 (99)

Store Intelligence Summary

Product pricing: Average price of $144 (range: $10 – $277). Positioned in the premium segment.

Ad spend: Estimated $8/mo in paid search ($96/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.9/5 based on 99 reviews. Excellent reputation — customers rate this store highly.

Top markets: US (100%).

Best-selling product: Custom Neon Sign ($102). Other top sellers include UFO Cats LED Neon Sign, LED Neon Sign Dimmer & Remote, Peeking Kittens in A Bucket LED Neon Sign.

How is the EcomScout Rating calculated? The S grade (59/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Pet Supplies Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$34.7M/mo
Total Stores
11,255
Avg Revenue
$3K/mo
Top 10% Threshold
$49K/mo

Competition Breakdown

32%
37%
21%
4%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Pet Supplies market generates $35M/month across 11,255 stores
  • •6% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Pet Supplies stores earn $49K+/month
  • •This store outperforms 94% of Pet Supplies competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •648 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Pet Supplies

Shop88%Block64%Judge.me Product Reviews34%Pre-Order28%

Best Selling Products

Custom Neon Sign#1

Custom Neon Sign

$102

UFO Cats LED Neon Sign#2

UFO Cats LED Neon Sign

$185

LED Neon Sign Dimmer & Remote#3

LED Neon Sign Dimmer & Remote

$19.90

Peeking Kittens in A Bucket LED Neon Sign#4

Peeking Kittens in A Bucket LED Neon Sign

$185

"TIKI BAR" Words Beach Theme Neon Sign#5

"TIKI BAR" Words Beach Theme Neon Sign

$219

Trio of Peeking Kittens LED Neon Sign#6

Trio of Peeking Kittens LED Neon Sign

$215

"Budweiser" Bow-Tie Logo Neon Sign#7

"Budweiser" Bow-Tie Logo Neon Sign

$133

Installation Accessories#8

Installation Accessories

$9.90

Laughing Cat Fishbone LED Neon Sign#9

Laughing Cat Fishbone LED Neon Sign

$185

Power Supply 60w, 96w, 120w#10

Power Supply 60w, 96w, 120w

$15.90

Analyzing...
Bounce Rate
49.7%
Pages/Visit
2.2
Avg. Time on Site
1m
Avg. Product Price
$144

Range: $10 - $277

Rating Breakdown

Business Quality90/100
Trustpilot85/100
Traffic Growth65/100
Revenue Performance50/100
Marketing Efficiency22/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$8

Google Ads estimate

Yearly Ad Budget

$96

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
britelitetribe320--
create a neon signEasy220$1.84-
design a neon signEasy150$1.34$13
custom neon signs new york110--
create neon logo80--

Trustpilot Rating

4.9

99 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
100.0%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (11)

ShopKlaviyo: Email Marketing & SMSUpPromote Affiliate MarketingPre-Order0Form Builder4.8Judge.me Product Reviews5.0Omnisend4.8BlockExtensionGloboBooster

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Trending Pet Supplies Products

Products gaining popularity in Pet Supplies right now, based on Amazon & Google Trends data.

Temptations Classic Crunchy and Soft Cat Treats, Tasty Chicken, 30 oz | Under 2 calories per treat, crunchy outside & soft inside, resealable tub, use as meal or topper, 100% complete & balanced

Temptations Classic Crunchy and Soft Cat Treats, Tasty Chicken, 30 oz | Under 2 calories per treat, crunchy outside & soft inside, resealable tub, use as meal or topper, 100% complete & balanced

49
$13.99+32%
Dr. Elsey's Ultra UnScented Clumping Clay Cat Litter 40 lb. Bag

Dr. Elsey's Ultra UnScented Clumping Clay Cat Litter 40 lb. Bag

46
$22.99-7%
Amazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Super Absorbent Design, Regular Size 22 x 22 inch, Blue & White, 100 Count

Amazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Super Absorbent Design, Regular Size 22 x 22 inch, Blue & White, 100 Count

46
$18.99
Purina Fancy Feast Gravy Lovers, Poultry & Beef Wet Cat Food, 3oz, 24-Pack | Variety Pack, grilled gourmet texture made with no artificial colors or preservatives, 100 percent complete and balanced

Purina Fancy Feast Gravy Lovers, Poultry & Beef Wet Cat Food, 3oz, 24-Pack | Variety Pack, grilled gourmet texture made with no artificial colors or preservatives, 100 percent complete and balanced

44
$22.86-7%
See all trending Pet Supplies products

Monitor this store daily.

Sales changes, new products, app installs — delivered to your dashboard every morning.

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Frequently Asked Questions About NeonWill

Is NeonWill a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, NeonWill is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is NeonWill safe to buy from? Is it a scam?

NeonWill has a Trustpilot rating of 4.9/5 based on 99 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (59/100).

What is NeonWill's EcomScout rating and what does it mean?

NeonWill has an EcomScout rating of S (59/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does NeonWill generate?

NeonWill receives approximately 32.5K visits per year with estimated monthly revenue of $14.1K - $28.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does NeonWill use?

We detected 11 Shopify apps on NeonWill, including Shop, Klaviyo: Email Marketing & SMS, UpPromote Affiliate Marketing and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Pet Supplies store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against NeonWill. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Pet Supplies store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

NeonWill Shopify store analysis • Pet Supplies • Pets • Unlikely Dropshipper • Rating: S

Last updated: August 16, 2026

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