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71/100
EcomScout

Newair receives an EcomScout Rating of S (71/100), ranking #745 out of 199,057 Shopify stores we track. This Kitchen Home & Garden store attracts 514.2K visits per year with estimated revenue of $165.7K - $414.2K/mo. It offers 159 products at an average price of $594.

Store descriptionLuxury appliances at Newair are designed to instantly elevate your day whether at home or work. Explore our popular appliances, and order from Newair today.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$165.7K - $414.2K/mo
Est. Traffic/mo
42.9K
Products
159
Top Market
US (70%)
Top Channel
Search (72%)
Trustpilot
4.8/5 (4,403)

Store Intelligence Summary

Traffic breakdown: Search 72%, Direct 18%, Mail 4%, Social 2%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of $594 (range: $0 – $2900). Positioned in the premium segment.

Ad spend: Estimated $378/mo in paid search ($4.5K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.8/5 based on 4,403 reviews. Excellent reputation — customers rate this store highly.

Top markets: US (70%), GB (5%), CA (5%).

Best-selling product: Newair® Countertop Ice Maker, Bullet Ice ($259.99). Other top sellers include 5 Year Major Appliance True Extended $15000-$20000, 5 Year Major Appliance True Extended $10000-$15000, 5 Year Major Appliance True Extended $5000-$10000.

How is the EcomScout Rating calculated? The S grade (71/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Kitchen Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$6.4M/mo
Total Stores
822
Avg Revenue
$8K/mo
Top 10% Threshold
$190K/mo

Competition Breakdown

19%
36%
21%
9%
16%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Kitchen market generates $6M/month across 822 stores
  • 16% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Kitchen stores earn $190K+/month
  • This store outperforms 96% of Kitchen competitors
  • Low average order value ($0) — consider bundling or upsells
  • 130 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
41.1%
Pages/Visit
2.1
Avg. Time on Site
47s
Avg. Product Price
$594

Range: $0 - $2900

Rating Breakdown

Trustpilot100/100
Business Quality80/100
Revenue Performance75/100
Traffic Growth50/100
Marketing Efficiency50/100

Traffic Sources

Search72.0%
Direct18.4%
Mail3.6%
Social2.5%
Referrals1.0%

Marketing & Ad Spend

Monthly Ad Spend

$378

Google Ads estimate

Yearly Ad Budget

$5K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
newair wine coolerEasy540$0.89$314
newair wine fridgeEasy320--
humadore220$1.32-
newair coolersEasy80$0.90-
new air ice maker instructions70--

Trustpilot Rating

4.8

4,403 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
69.6%
🇬🇧United Kingdom
5.3%
🇨🇦Canada
4.8%
🇮🇳India
2.6%
🇩🇪Germany
2.5%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Shopify Theme

Detecting theme...

Top Keywords

newairmini fridgepremium beverage cooler24 built in mini fridge newairnewair outdoor mini fridge

Frequently Asked Questions About Newair

Is Newair a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Newair is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Newair safe to buy from? Is it a scam?

Newair has a Trustpilot rating of 4.8/5 based on 4,403 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (71/100).

What is Newair's EcomScout rating and what does it mean?

Newair has an EcomScout rating of S (71/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Newair generate?

Newair receives approximately 514.2K visits per year with estimated monthly revenue of $165.7K - $414.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Newair use?

We detected 34 Shopify apps on Newair, including C: Mega Menu, Klaviyo Reviews, Inventora ‑ show stock level and more. The store uses the "Copy of ITG New Dawn (Warranty)" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Kitchen store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Newair. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Kitchen store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Newair Shopify store analysis • KitchenHome & Garden • Unlikely Dropshipper • Rating: S

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