New Balance
newbalance.com.coNew Balance receives an EcomScout Rating of S (71/100), ranking #2,293 out of 969,717 Shopify stores we track. This Apparel Fashion & Apparel store attracts 3.1M visits per year with estimated revenue of $326 - $707/mo. It offers 250 products at an average price of COP 773,650.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 65%, direct 13%, paid 8%, social 4%.
Product pricing: Average price of COP 773,650 (range: COP 529,900 – COP 1,204,900). Positioned in the premium segment.
Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 1.5/5 based on 1,461 reviews. Mixed reviews — potential service or quality concerns.
Top markets: CO (89%), US (5%), ES (1%).
Best-selling product: Women's FuelCell SuperComp Trail V2 (COP 1,179,900). Other top sellers include Women's FuelCell Rebel V5, Women's FuelCell Rebel V5, Women's FuelCell Rebel V5.
Apparel Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Apparel market generates $50M/month across 32,395 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Apparel stores earn $10K+/month
- •This store outperforms 85% of Apparel competitors
- •Jackets shows highest opportunity with $1,967 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •437 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Apparel
Best Selling Products
#1Women's FuelCell SuperComp Trail V2
COP 1,179,900
#2Women's FuelCell Rebel V5
COP 739,900
#3Women's FuelCell Rebel V5
COP 739,900
#4Women's FuelCell Rebel V5
COP 739,900
#5Women's FuelCell Rebel V5
COP 739,900
#6Women's FuelCell SuperComp Pacer V2
COP 1,039,900
#7Women's Ellipse V1
COP 739,900
#8Women's Ellipse V1
COP 739,900
#9Women's 574
COP 629,900
#10Women's 574
COP 629,900
Range: COP 529,900 - COP 1,204,900
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$1
Google Ads estimate
Yearly Ad Budget
$12
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| new balance barranquilla | 12 | - | - |
Trustpilot Rating
1,461 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Strong revenue performance and growth
- Excellent traffic and growth metrics
- High business quality and trust indicators
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (2)
Similar Stores
View all →Trending Apparel Products
Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.
Men's Crew T-Shirts, Multipack, Style G1100
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks
Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress
Men's Crew T-Shirts, Multipack, Style G1100
Frequently Asked Questions About New Balance
Is New Balance a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, New Balance is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is New Balance safe to buy from? Is it a scam?
New Balance has a Trustpilot rating of 1.5/5 based on 1,461 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (71/100).
What is New Balance's EcomScout rating and what does it mean?
New Balance has an EcomScout rating of S (71/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does New Balance generate?
New Balance receives approximately 3.1M visits per year with estimated monthly revenue of $326 - $707/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does New Balance use?
We detected 2 Shopify apps on New Balance, including Klaviyo: Email Marketing & SMS, Block.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Apparel store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against New Balance. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.