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The New Hair Institute

newhair.com.br
62/100
EcomScout

The New Hair Institute receives an EcomScout Rating of S (62/100), ranking #5,432 out of 414,341 Shopify stores we track. This Vitamins & Supplements Health & Wellness store attracts 1.3M visits per year with estimated revenue of $102.7K - $205.4K/mo. It offers 10 products at an average price of $232.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$102.7K - $205.4K/mo
Est. Traffic/mo
105.6K
Products
10
Top Market
BR (91%)
Top Channel
direct (56%)

Store Intelligence Summary

Traffic breakdown: direct 56%.

Product pricing: Average price of $232 (range: $102 – $600). Positioned in the premium segment.

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Top markets: BR (91%), US (6%), PT (3%).

Best-selling product: Vitamina para Cabelos, Pele e Unhas com Ácido Hialurônico ($102.16). Other top sellers include Vitamina de Cabelo, Pele e Unha para Gestantes, Vitamina para homens: Barba, cabelo e pele | New Hair, Vitamina para Cabelos, Pele e Unhas com Ácido Hialurônico.

How is the EcomScout Rating calculated? The S grade (62/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Vitamins & Supplements Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$411K/mo
Total Stores
78
Avg Revenue
$5K/mo
Top 10% Threshold
$102K/mo

Competition Breakdown

53%
22%
6%
10%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Vitamins & Supplements market generates $0M/month across 78 stores
  • 10% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Vitamins & Supplements stores earn $102K+/month
  • This store outperforms 95% of Vitamins & Supplements competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
73.8%
Pages/Visit
1.5
Avg. Time on Site
36s
Avg. Product Price
$232

Range: $102 - $600

Rating Breakdown

Traffic Growth90/100
Revenue Performance80/100
Business Quality80/100
Marketing Efficiency7/100

Traffic Sources

direct56.0%
referral0.1%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇧🇷Brazil
91.3%
🇺🇸United States
5.5%
🇵🇹Portugal
3.1%

Analysis

Strengths

  • Strong revenue performance and growth
  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (2)

Frequently Asked Questions About The New Hair Institute

Is The New Hair Institute a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, The New Hair Institute is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is The New Hair Institute safe to buy from? Is it a scam?

We don't have Trustpilot review data for The New Hair Institute. However, our EcomScout rating is S (62/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is The New Hair Institute's EcomScout rating and what does it mean?

The New Hair Institute has an EcomScout rating of S (62/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does The New Hair Institute generate?

The New Hair Institute receives approximately 1.3M visits per year with estimated monthly revenue of $102.7K - $205.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does The New Hair Institute use?

We detected 2 Shopify apps on The New Hair Institute, including Judge.me Product Reviews, Block.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Vitamins & Supplements store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against The New Hair Institute. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Vitamins & Supplements store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

The New Hair Institute Shopify store analysis • Vitamins & SupplementsHealth & Wellness • Unlikely Dropshipper • Rating: S

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