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New Rock Surf

newrock.surf
57/100
EcomScout

New Rock Surf receives an EcomScout Rating of A+ (57/100), ranking #26,131 out of 1,190,026 Shopify stores we track. This Auto Parts Automotive store attracts 104.0K visits per year with estimated revenue of $17.2K - $40.1K/mo. It offers 853 products at an average price of £34.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$17.2K - $40.1K/mo
Est. Traffic/mo
8.7K
Products
853
Top Market
GB (100%)
Top Channel
direct (34%)
Trustpilot
4.3/5 (9)

Store Intelligence Summary

Traffic breakdown: direct 34%.

Product pricing: Average price of £34 (range: £10 – £90) — ≈ $44 USD. Mid-range pricing strategy.

Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.3/5 based on 9 reviews. Good standing with customers.

Top markets: GB (100%).

Best-selling product: Surflogic Waterproof Car Seat Cover (£36). Other top sellers include AXIS Beanie, Ozone Wing/Parawing Harness Line - Fixed, Surflogic Wetsuit Suction Hook.

How is the EcomScout Rating calculated? The A+ grade (57/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Auto Parts Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$32.6M/mo
Total Stores
6,743
Avg Revenue
$5K/mo
Top 10% Threshold
$84K/mo

Competition Breakdown

28%
35%
23%
6%
9%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Auto Parts market generates $33M/month across 6,743 stores
  • 9% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Auto Parts stores earn $84K+/month
  • This store outperforms 94% of Auto Parts competitors
  • Low average order value ($0) — consider bundling or upsells
  • 580 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
24.6%
Pages/Visit
4.0
Avg. Time on Site
1m 35s
Avg. Product Price
£34

≈ $44 USD

Range: £10 - £90

Rating Breakdown

Business Quality80/100
Trustpilot75/100
Traffic Growth70/100
Revenue Performance48/100
Marketing Efficiency22/100

Traffic Sources

direct34.5%
organic0.0%
paid0.0%
social0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$1

Google Ads estimate

Yearly Ad Budget

$12

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

4.3

9 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Auto Parts Products

Products gaining popularity in Auto Parts right now, based on Amazon & Google Trends data.

bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk

bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk

58
$24.99+11%
See all trending Auto Parts products

Frequently Asked Questions About New Rock Surf

Is New Rock Surf a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, New Rock Surf is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is New Rock Surf safe to buy from? Is it a scam?

New Rock Surf has a Trustpilot rating of 4.3/5 based on 9 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A+ (57/100).

What is New Rock Surf's EcomScout rating and what does it mean?

New Rock Surf has an EcomScout rating of A+ (57/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does New Rock Surf generate?

New Rock Surf receives approximately 104.0K visits per year with estimated monthly revenue of $17.2K - $40.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does New Rock Surf use?

We detected 7 Shopify apps on New Rock Surf, including Shop, Trustpilot, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Auto Parts store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against New Rock Surf. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Auto Parts store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

New Rock Surf Shopify store analysis • Auto PartsAutomotive • Unlikely Dropshipper • Rating: A+

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