nextmug.com
nextmug.comnextmug.com receives an EcomScout Rating of B+ (46/100), ranking #16,419 out of 200,211 Shopify stores we track. This Kitchenware Home & Garden store attracts 125.6K visits per year with estimated revenue of $19.0K - $41.7K/mo. It offers 23 products at an average price of $138.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 20%.
Product pricing: Average price of $138 (range: $15 – $230). Positioned in the premium segment.
Ad spend: Estimated $2.0K/mo in paid search ($24.3K/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: US (95%), CA (5%).
Best-selling product: Nextmug (14 oz.) - Temperature-Controlled, Self-Heating Everyday Mug ($89.95). Other top sellers include Nextmug Plus (18 oz.) - Temperature-Controlled, Self-Heating Large-Capacity Mug, Docking Coaster, Nextmug (14 oz.) (Bundle Option).
Kitchenware Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Kitchenware market generates $0M/month across 29 stores
- •14% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Kitchenware stores earn $162K+/month
- •This store outperforms 96% of Kitchenware competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Kitchenware
Best Selling Products
#1Nextmug (14 oz.) - Temperature-Controlled, Self-Heating Everyday Mug
$89.95
#2Nextmug Go (16 oz.) Temperature-Controlled, Self-Heating, Cup-Holder-Friendly Travel Mug
$119.95
#3Nextmug Plus (18 oz.) - Temperature-Controlled, Self-Heating Large-Capacity Mug
$119.95
#4Nextmug Ultra (24 oz.) - Temperature-Controlled Self-Heating Extra-Large Capacity Mug
$129.95
#5Nextmug French Press (40 oz.) - Temperature-Controlled, Self-Heating Precision French Press
$189.95
#6Nextmug Coffee Carafe (Black - 40 oz.) - Temperature-Controlled, Self-Heating Serving Carafe
$169.95
#7Docking Coaster
$29.95
#8Nextmug (14 oz.) (Bundle Option)
$129.95
#9Nextmug Spill-Resistant Go Lid
$19.95
#10Nextmug Spill-Resistant Lid
$14.95
Range: $15 - $230
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$2K
Google Ads estimate
Yearly Ad Budget
$24K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| ember | 42K | $0.78 | $2.7K |
| ember coffee mugEasy | 4K | - | - |
| ember travel mugEasy | 2K | - | - |
| heated coffee mugEasy | 1K | $0.86 | $267 |
| best travel mug | 1K | $1.73 | $203 |
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →
Shogun Page BuilderSimilar Stores
View all →Frequently Asked Questions About nextmug.com
Is nextmug.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, nextmug.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is nextmug.com safe to buy from? Is it a scam?
We don't have Trustpilot review data for nextmug.com. However, our EcomScout rating is B+ (46/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is nextmug.com's EcomScout rating and what does it mean?
nextmug.com has an EcomScout rating of B+ (46/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does nextmug.com generate?
nextmug.com receives approximately 125.6K visits per year with estimated monthly revenue of $19.0K - $41.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does nextmug.com use?
We detected 8 Shopify apps on nextmug.com, including Shop, Frequently Bought Together, Shopify Forms and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Kitchenware store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against nextmug.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Kitchenware store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.