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47/100
EcomScout

NFO receives an EcomScout Rating of B+ (47/100), ranking #20,305 out of 367,304 Shopify stores we track. This Nutritional Supplements Health & Wellness store attracts 15.7K visits per year with estimated revenue of $300 - $599/mo. It offers 29 products at an average price of $718.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$300 - $599/mo
Est. Traffic/mo
1.3K
Products
29
Top Market
CZ (100%)
Top Channel
N/A
Trustpilot
3.9/5 (13)

Store Intelligence Summary

Product pricing: Average price of $718 (range: $222 – $2462). Positioned in the premium segment.

Customer trust: Trustpilot score 3.9/5 based on 13 reviews. Good standing with customers.

Top markets: CZ (100%).

Best-selling product: Tekuté Omega-3 citron 250ml ($542). Other top sellers include Omega 3-6-9 lososový olej, Omega-3 Balance Mini kapsle, Omega-3 Forte s rybí želatinou.

How is the EcomScout Rating calculated? The B+ grade (47/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Nutritional Supplements Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$1.2M/mo
Total Stores
300
Avg Revenue
$4K/mo
Top 10% Threshold
$43K/mo

Competition Breakdown

17%
55%
19%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Nutritional Supplements market generates $1M/month across 300 stores
  • 6% are enterprise stores (>$100K/mo) — achievable market
  • 72% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Nutritional Supplements stores earn $43K+/month
  • This store outperforms 91% of Nutritional Supplements competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
31.9%
Pages/Visit
2.6
Avg. Time on Site
59s
Avg. Product Price
$718

Range: $222 - $2462

Rating Breakdown

Business Quality80/100
Trustpilot70/100
Traffic Growth65/100
Revenue Performance35/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

3.9

13 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇨🇿Czech Republic
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Frequently Asked Questions About NFO

Is NFO a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, NFO is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is NFO safe to buy from? Is it a scam?

NFO has a Trustpilot rating of 3.9/5 based on 13 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (47/100).

What is NFO's EcomScout rating and what does it mean?

NFO has an EcomScout rating of B+ (47/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does NFO generate?

NFO receives approximately 15.7K visits per year with estimated monthly revenue of $300 - $599/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does NFO use?

We detected 7 Shopify apps on NFO, including Shop, ReCharge Subscriptions, UpPromote Affiliate Marketing and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Nutritional Supplements store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against NFO. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Nutritional Supplements store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

NFO Shopify store analysis • Nutritional SupplementsHealth & Wellness • Unlikely Dropshipper • Rating: B+

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