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64/100
EcomScout

NIC+ZOE receives an EcomScout Rating of S (64/100), ranking #7,372 out of 1,044,718 Shopify stores we track. This Women's Clothing Fashion & Apparel store attracts 1.3M visits per year with estimated revenue of $172.5K - $373.8K/mo. It offers 2.0K products at an average price of $80.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$172.5K - $373.8K/mo
Est. Traffic/mo
110.0K
Products
2.0K
Top Market
US (99%)
Top Channel
paid (44%)
Est. Ad Spend/mo
$16.1K

Store Intelligence Summary

Traffic breakdown: paid 44%, organic 10%, direct 9%, social 7%.

Product pricing: Average price of $80 (range: $34 – $198). Mid-range pricing strategy.

Ad spend: Estimated $16.1K/mo in paid search ($193.0K/yr). Moderate paid strategy supplementing organic growth.

0

Top markets: US (99%), IN (1%), GB (0%).

Best-selling product: Shirt Tail Perfect Tank ($34). Other top sellers include Perfect Knit Rib Scoop Tank, Fringe Mix Knit Jacket, Cap Sleeve Day To Night Top.

How is the EcomScout Rating calculated? The S grade (64/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Women's Clothing Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$23.4M/mo
Total Stores
6,961
Avg Revenue
$3K/mo
Top 10% Threshold
$40K/mo

Competition Breakdown

31%
39%
21%
4%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Women's Clothing market generates $23M/month across 6,961 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Women's Clothing stores earn $40K+/month
  • This store outperforms 92% of Women's Clothing competitors
  • Low average order value ($0) — consider bundling or upsells
  • 364 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
46.8%
Pages/Visit
3.8
Avg. Time on Site
1m 28s
Avg. Product Price
$80

Range: $34 - $198

Rating Breakdown

Traffic Growth80/100
Business Quality80/100
Revenue Performance73/100
Marketing Efficiency66/100

Traffic Sources

paid43.8%
organic10.2%
direct8.6%
social6.8%
referral2.8%

Marketing & Ad Spend

Monthly Ad Spend

$16K

Google Ads estimate

Yearly Ad Budget

$193K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
neiman marcus477K$0.30$103.9K
talbotsEasy192K$6.36$505.1K
white house black marketEasy118K$0.76$39.7K
chicosEasy107K$0.07$18
soft surroundingsEasy73K$0.21$2

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
99.2%
🇮🇳India
0.8%
🇬🇧United Kingdom
0.1%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service

Shopify Theme

Detecting theme...

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Frequently Asked Questions About NIC+ZOE

Is NIC+ZOE a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, NIC+ZOE is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is NIC+ZOE safe to buy from? Is it a scam?

We don't have Trustpilot review data for NIC+ZOE. However, our EcomScout rating is S (64/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is NIC+ZOE's EcomScout rating and what does it mean?

NIC+ZOE has an EcomScout rating of S (64/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does NIC+ZOE generate?

NIC+ZOE receives approximately 1.3M visits per year with estimated monthly revenue of $172.5K - $373.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does NIC+ZOE use?

We detected 10 Shopify apps on NIC+ZOE, including Shop, Klaviyo: Email Marketing & SMS, Yotpo Reviews & UGC and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Women's Clothing store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against NIC+ZOE. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Women's Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

NIC+ZOE Shopify store analysis • Women's ClothingFashion & Apparel • Unlikely Dropshipper • Rating: S

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