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Nice 'n' Naughty

nicennaughty.co.uk
S
59/100
EcomScout

Nice 'n' Naughty receives an EcomScout Rating of S (59/100), ranking #20,550 out of 1,190,454 Shopify stores we track. This Baby Products Baby & Kids store attracts 230.1K visits per year with estimated revenue of $15.3K - $35.7K/mo. It offers 2.1K products at an average price of £20.

Analysis by EcomScout Research Team · How we calculate ratings

Baby ProductsBaby & KidsKids
Est. Revenue/mo
$15.3K - $35.7K/mo
Est. Traffic/mo
19.2K
Products
2.1K
Top Market
GB (69%)
Top Channel
organic (73%)
Trustpilot
4.9/5 (1,145)

Store Intelligence Summary

Traffic breakdown: organic 73%, direct 23%, referral 4%.

Product pricing: Average price of £20 (range: £3 – £90) — ≈ $26 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 4.9/5 based on 1,145 reviews. Excellent reputation — customers rate this store highly.

Top markets: GB (69%), US (19%), NL (7%).

Best-selling product: Mystery Bundle (£30). Other top sellers include Svakom Ella Neo App Controlled Vibrating Egg, Lust Phoenix Diamond Mesh Teddy & Garters w Chains, Loving Joy Beginner's Bondage Kit.

How is the EcomScout Rating calculated? The S grade (59/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Baby Products Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$23.9M/mo
Total Stores
11,874
Avg Revenue
$2K/mo
Top 10% Threshold
$35K/mo

Competition Breakdown

37%
38%
17%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Baby Products market generates $24M/month across 11,874 stores
  • •5% are enterprise stores (>$100K/mo) — achievable market
  • •75% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Baby Products stores earn $35K+/month
  • •This store outperforms 94% of Baby Products competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •551 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Baby Products

Shop95%Block73%Judge.me Product Reviews39%Pre-Order35%

Best Selling Products

Mystery Bundle#1

Mystery Bundle

£30≈ $38

Svakom Ella Neo App Controlled Vibrating Egg#2

Svakom Ella Neo App Controlled Vibrating Egg

£80≈ $102

Lust Phoenix Diamond Mesh Teddy & Garters w Chains#3

Lust Phoenix Diamond Mesh Teddy & Garters w Chains

£45≈ $57

Loving Joy Beginner's Bondage Kit#4

Loving Joy Beginner's Bondage Kit

£40≈ $51

ElectraStim KIX Introductory Electro Sex Stimulator#5

ElectraStim KIX Introductory Electro Sex Stimulator

£90≈ $114

Extra Strong Herbal Capsules#6

Extra Strong Herbal Capsules

£16≈ $20

Super Dragon 6000 Delay Spray#7

Super Dragon 6000 Delay Spray

£15≈ $19

Maximum Virility for Him#8

Maximum Virility for Him

£16≈ $20

Bull Blood Herbal Tablet for Him#9

Bull Blood Herbal Tablet for Him

£16≈ $20

Nice 'n' Naughty 5mm Small Cock Ring#10

Nice 'n' Naughty 5mm Small Cock Ring

£5≈ $6.35

Analyzing...
Bounce Rate
41.9%
Pages/Visit
4.5
Avg. Time on Site
1m 44s
Avg. Product Price
£20

≈ $26 USD

Range: £3 - £90

Rating Breakdown

Trustpilot100/100
Business Quality80/100
Traffic Growth75/100
Revenue Performance46/100
Marketing Efficiency7/100

Traffic Sources

organic72.5%
direct23.4%
referral3.7%
social0.4%
paid0.0%

Trustpilot Rating

4.9

1,145 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
68.5%
🇺🇸United States
18.5%
🇳🇱Netherlands
7.3%
🇵🇰Pakistan
3.6%
🇮🇳India
1.6%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (10)

Klaviyo: Email Marketing & SMSTrustpilot3.5Back in StockPre-OrderSeguno4.8Wishlist hero4.7Store locator4.7BlockProduct BadgesReCharge Subscriptions

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Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

72
$5.99-6%
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

72
$16.99+7%
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

68
$24.99+23%
Explore all trending products

Monitor this store daily.

Sales changes, new products, app installs — delivered to your dashboard every morning.

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Frequently Asked Questions About Nice 'n' Naughty

Is Nice 'n' Naughty a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Nice 'n' Naughty is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Nice 'n' Naughty safe to buy from? Is it a scam?

Nice 'n' Naughty has a Trustpilot rating of 4.9/5 based on 1,145 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (59/100).

What is Nice 'n' Naughty's EcomScout rating and what does it mean?

Nice 'n' Naughty has an EcomScout rating of S (59/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Nice 'n' Naughty generate?

Nice 'n' Naughty receives approximately 230.1K visits per year with estimated monthly revenue of $15.3K - $35.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Nice 'n' Naughty use?

We detected 10 Shopify apps on Nice 'n' Naughty, including Klaviyo: Email Marketing & SMS, Trustpilot, Back in Stock and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Baby Products store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Nice 'n' Naughty. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Baby Products store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Nice 'n' Naughty Shopify store analysis • Baby Products • Baby & Kids • Unlikely Dropshipper • Rating: S

Last updated: August 9, 2026

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