Nicholls
nichollsonline.co.ukNicholls receives an EcomScout Rating of B+ (44/100), ranking #27,140 out of 386,762 Shopify stores we track. This Clothing Fashion & Apparel store attracts 109.7K visits per year with estimated revenue of $10.2K - $22.1K/mo. It offers 2.5K+ products at an average price of $106.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: referral 22%, direct 6%.
Product pricing: Average price of $106 (range: $44 – $155). Positioned in the premium segment.
Customer trust: Trustpilot score 3.3/5 based on 11 reviews. Mixed reviews — potential service or quality concerns.
Top markets: GB (80%), IN (20%).
Best-selling product: Justina2 Glitter Ankle Boot ($43.52). Other top sellers include Womens Tasman II, Anya Jersey Quilted Jacket, Women's Tazz Caspian.
Clothing Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Clothing market generates $5M/month across 2,448 stores
- •4% are enterprise stores (>$100K/mo) — achievable market
- •77% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Clothing stores earn $29K+/month
- •This store outperforms 93% of Clothing competitors
- •Low average order value ($0) — consider bundling or upsells
- •110 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Clothing
Best Selling Products
Range: $44 - $155
Rating Breakdown
Traffic Sources
Trustpilot Rating
11 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- High-quality product catalog
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (5)
VitalsSimilar Stores
View all →Frequently Asked Questions About Nicholls
Is Nicholls a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Nicholls is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Nicholls safe to buy from? Is it a scam?
Nicholls has a Trustpilot rating of 3.3/5 based on 11 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (44/100).
What is Nicholls's EcomScout rating and what does it mean?
Nicholls has an EcomScout rating of B+ (44/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Nicholls generate?
Nicholls receives approximately 109.7K visits per year with estimated monthly revenue of $10.2K - $22.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Nicholls use?
We detected 5 Shopify apps on Nicholls, including Shop, Vitals, Block and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Clothing store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Nicholls. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.