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NIELSENs

nielsens.dk
49/100
EcomScout

NIELSENs receives an EcomScout Rating of B+ (49/100), ranking #13,229 out of 200,998 Shopify stores we track. This Apparel Retail store attracts 1.2M visits per year with estimated revenue of $10.5K - $24.5K/mo. It offers 1.1K products at an average price of $237.

Store descriptionBliv godt klædt på til alle livets øjeblikke - fra hverdagen til de særlige stunder | Hurtig levering | Fri fragt over 399 kr. | Nem retur

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$10.5K - $24.5K/mo
Est. Traffic/mo
101.5K
Products
1.1K
Top Market
DK (100%)
Top Channel
SearchOrganic (41%)
Trustpilot
4.7/5 (9,264)

Store Intelligence Summary

Traffic breakdown: SearchOrganic 41%, SearchPaid 26%, Direct 14%, SocialPaid 8%.

Product pricing: Average price of $237 (range: $25 – $799). Positioned in the premium segment.

Customer trust: Trustpilot score 4.7/5 based on 9,264 reviews. Excellent reputation — customers rate this store highly.

Top markets: DK (100%), NL (0%), GB (0%).

Best-selling product: Sam - Basic T-shirt i tætstrikket kvalitet ($149.95). Other top sellers include Elena - Trenchcoat med lommer, 6-pack herre tights i bambusviskose, KANTT Oxford Skjorte LS Rome.

How is the EcomScout Rating calculated? The B+ grade (49/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.7M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $10K+/month
  • This store outperforms 84% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
32.7%
Pages/Visit
4.7
Avg. Time on Site
2m 6s
Avg. Product Price
$237

Range: $25 - $799

Rating Breakdown

Trustpilot100/100
Business Quality80/100
Traffic Growth55/100
Revenue Performance31/100
Marketing Efficiency7/100

Traffic Sources

SearchOrganic41.0%
SearchPaid26.0%
Direct14.4%
SocialPaid8.3%
Mail5.0%
DisplayAds3.0%
Referrals2.0%
SocialOrganic0.3%
GenAi0.0%
Affiliate0.0%

Trustpilot Rating

4.7

9,264 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇩🇰Denmark
99.6%
🇳🇱Netherlands
0.3%
🇬🇧United Kingdom
0.1%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

nielsennielsensnielsens tøjdametøj nilsenvest luys

Tech Stack & Apps

Browse All Apps →

Analytics

Google AnalyticsGoogle Tag Manager

E-commerce Platform

Shopify

Pre-Order

Pre-Order

Forms

Shopify Forms

Countdown

Countdown Timer

Reviews

TrustpilotTrustpilot

Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Men's Crew T-Shirts, Multipack, Style G1100

Men's Crew T-Shirts, Multipack, Style G1100

100
$18.89+257%
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

99
$17.98+96%
Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress

Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress

99
$38.99+144%
Men's Crew T-Shirts, Multipack, Style G1100

Men's Crew T-Shirts, Multipack, Style G1100

99
$18.89+257%
See all trending Apparel products

Frequently Asked Questions About NIELSENs

Is NIELSENs a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, NIELSENs is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is NIELSENs safe to buy from? Is it a scam?

NIELSENs has a Trustpilot rating of 4.7/5 based on 9,264 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (49/100).

What is NIELSENs's EcomScout rating and what does it mean?

NIELSENs has an EcomScout rating of B+ (49/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does NIELSENs generate?

NIELSENs receives approximately 1.2M visits per year with estimated monthly revenue of $10.5K - $24.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does NIELSENs use?

We detected 3 Shopify apps on NIELSENs, including LookThru, Advanced Predictive Search, C: Mega Menu. The store uses the "Sommer| Aktiv fra 06/06" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against NIELSENs. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

NIELSENs Shopify store analysis • ApparelRetail • Unlikely Dropshipper • Rating: B+

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