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Night Lark

nightlark.com
50/100
EcomScout

Night Lark receives an EcomScout Rating of B+ (50/100), ranking #29,834 out of 925,176 Shopify stores we track. This Bedding Home & Garden store attracts 118.7K visits per year with estimated revenue of $10.9K - $24.0K/mo. It offers 24 products at an average price of $73.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$10.9K - $24.0K/mo
Est. Traffic/mo
9.9K
Products
24
Top Market
GB (54%)
Top Channel
N/A
Trustpilot
3.6/5 (33)

Store Intelligence Summary

Product pricing: Average price of $73 (range: $25 – $120). Mid-range pricing strategy.

Ad spend: Estimated $1.4K/mo in paid search ($16.9K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.6/5 based on 33 reviews. Good standing with customers.

Top markets: GB (54%), US (46%).

Best-selling product: White Seersucker All-In-One Comforter ($100). Other top sellers include Navy 100% Cotton Waffle All-In-One Comforter, Gray 100% Cotton Waffle All-In-One Comforter, Twilight Blue Linen Print All-In-One Comforter.

How is the EcomScout Rating calculated? The B+ grade (50/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Bedding Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$3.9M/mo
Total Stores
603
Avg Revenue
$6K/mo
Top 10% Threshold
$94K/mo

Competition Breakdown

22%
37%
25%
7%
10%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Bedding market generates $4M/month across 603 stores
  • 10% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Bedding stores earn $94K+/month
  • This store outperforms 93% of Bedding competitors
  • Low average order value ($0) — consider bundling or upsells
  • 59 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
47.8%
Pages/Visit
4.7
Avg. Time on Site
2m 18s
Avg. Product Price
$73

Range: $25 - $120

Rating Breakdown

Business Quality80/100
Traffic Growth65/100
Trustpilot60/100
Marketing Efficiency37/100
Revenue Performance33/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$1K

Google Ads estimate

Yearly Ad Budget

$17K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
quilt46K$1.07$18.7K
comforter43K$1.35$62.8K
comforter sets14K$0.99$34.0K
fleece blanketEasy5K$0.93$935
queen bed sheets3K$1.35$3.6K

Trustpilot Rating

3.6

33 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
54.5%
🇺🇸United States
45.5%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

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Frequently Asked Questions About Night Lark

Is Night Lark a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Night Lark is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Night Lark safe to buy from? Is it a scam?

Night Lark has a Trustpilot rating of 3.6/5 based on 33 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (50/100).

What is Night Lark's EcomScout rating and what does it mean?

Night Lark has an EcomScout rating of B+ (50/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Night Lark generate?

Night Lark receives approximately 118.7K visits per year with estimated monthly revenue of $10.9K - $24.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Night Lark use?

We detected 7 Shopify apps on Night Lark, including Shop, Trustpilot, Size Charts and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Bedding store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Night Lark. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Bedding store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Night Lark Shopify store analysis • BeddingHome & Garden • Unlikely Dropshipper • Rating: B+

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